# Streetwear Festival Collaborations Culture Kings Partner with Rolling Loud for a New Drop By Kalin Ned | Published 2023-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/culture-kings References: [culturekings](https://www.culturekings.com/pages/search-results-page?query=rolling%20loud) Streetwear brand Culture Kings recently announced an official partnership with [Rolling Loud](https://www.trendhunter.com/trends/rolling-loud-1)—"the largest hip-hop festival in the world." While this is a first for the contemporary fashion label, Rolling Loud has certainly been around the block. To celebrate its 50th year in operation, the festival teamed up with cult-favorite denim company [Levi's](https://www.trendhunter.com/trends/levis-and-kenzo) for a co-branded merch capsule too. [Culture Kings'](https://www.trendhunter.com/trends/oakley-x-100-thieves) release includes a series of graphic tees and hoodies. The aesthetic draws on vintage inspiration, colorful trippy graphics, and fonts. The garments are stylish and also act as a great memento from the 2023 Rolling Loud festival which took place in March 2023 and was headlined by Playboi Carti, Travis Scott, Future, and Lil Wayne. Image Credit: Culture Kings x Rolling Loud ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 84% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collaborative Streetwear Drops:** The trend of festival and brand collaborations for co-branded streetwear includes disruptive innovation opportunities for personalized merchandise and event marketing. - **Vintage-inspired Streetwear:** The trend of incorporating vintage aesthetics into streetwear designs presents disruptive innovation opportunities for clothing manufacturers to explore a new direction for their collections. - **Hip-hop Festival Crossover:** The trend of hip-hop festivals collaborating with fashion brands signifies disruptive innovation opportunities for both industries, from merchandising to live event marketing strategies. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the trend of streetwear collaborations with music festivals to create new branding opportunities and co-branded merchandise lines for consumers. - **Music:** Music industry professionals can explore the trend of hip-hop festival collaborations with fashion brands as a way to enhance live event experiences and increase fan engagement through merchandising. - **Advertising and Marketing:** The trend of festival and streetwear collaborations presents unique and disruptive innovation opportunities for advertising and marketing agencies to create impactful and memorable campaigns that resonate with the target audience. ## Related on Trend Hunter - [Hip-Hop-Commemorating Concerts](https://www.trendhunter.com/trends/rolling-loud-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Retailer Music Festival Partnerships](https://www.trendhunter.com/trends/7eleven-and-live-nation.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md)