<!-- canonical: https://www.trendhunter.com/trends/culture-in-streetwear -->
<!-- robots: noindex -->

# Community-Enhancing Fashion Events
PROJECT N:OW is an exploration of culture in streetwear

By Kalin Ned | Published 2019-08-08 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/culture-in-streetwear
References: [highsnobiety](https://www.highsnobiety.com/p/project-now-las-vegas/) & [ubmfashion](https://www.ubmfashion.com/shows/project)

PROJECT N:OW is an apt representation of what the culture in streetwear looks like. Fashion has been a binding force for many, however, the industry is divided into clearly defined communities that gravitate toward one another based on a shared interest in style, footwear, music, art, and so on.

PROJECT N:OW is an event series that offers a great example of culture in streetwear. The activation offers opportunities for networking, inspiration, education, and so on. The series is hosted in a few cities across the US — one was held in New York City during the month of July and the next is coming up in Las Vegas on August 12th.

PROJECT N:OW grants attendees access to [streetwear staples](https://www.trendhunter.com/trends/day-3-capsule-2) and "a dope lineup of [panel discussions and innovative presentations](https://www.trendhunter.com/trends/while-on-earth)," as well as a few workshops.

Photo Credits: UBM

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 76% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market)

## Key Themes

### Key Themes Behind This Trend

- **Community-enhancing Fashion Events:** Fostering an event series centered around community can drive engagement and promote deeper interest in fashion.
- **Streetwear Culture Exploration:** Exploring the culture behind streetwear opens up opportunities for creativity and innovation in fashion.
- **Innovative Presentations and Workshops:** Offering innovative presentations and workshops can attract a diverse group of people and inspire new ideas within the fashion industry.

### Where This Applies

- **Fashion:** Fashion industry professionals can create events and experiences that center around community and exploration to drive interest and engagement among consumers and enthusiasts.
- **Event Planning:** Event planners can support the fashion industry in creating experiences that foster community and exploration within streetwear culture.
- **Streetwear:** Streetwear brands and retailers can utilize community-centered events and presentations to foster deeper connections with their audience and new customers.

## Related on Trend Hunter

- [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md)
- [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md)
- [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md)
- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
- [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md)
- [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md)
- [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md)
- [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md)
- [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md)