# Fashion-Inspired Rapper Merchandise Migos' 'Culture II' Merchandise Takes Inspiration from Gucci By Amy Duong | Published 2018-01-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/culture-ii References: [hypebeast](https://hypebeast.com/2018/1/official-look-migos-culture-2-merch-bloomingdales) The rapper Migos is promoting his [upcoming album](https://www.trendhunter.com/trends/dont-tap-the-glass), Culture II with a few clothing products. The merchandise in correspondence to the upcoming music features [graphic t-shirts and hoodies](https://www.trendhunter.com/trends/supreme-x-wutang-clan). The brand "MUSIC IS UNIVERSAL" held a pop-up store within Bloomingdale's New York and Beverly Center to display the rapper's promoted goods. There is inspiration taken from one of Migo's favorite fashion brands, [Gucci](https://www.trendhunter.com/trends/gucci-tiger), in the branded goods. The t-shirt from the collection is all-white with two tigers surrounding a rose with a spiderweb statement on the back and a rose on the chest. The bright orange hoodie stands out with a tiger head printed on the front of the hoodie and the album name "Culture II" imprinted on both the back and on the chest of the garment. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 59% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Rapper Merchandise:** Disruptive innovation opportunity: Collaboration between musicians and fashion brands to create unique and limited-edition clothing products. - **Graphic T-shirts:** Disruptive innovation opportunity: Using graphic design and branding to create visually appealing and statement-making t-shirts for promotional purposes. - **Pop-up Stores:** Disruptive innovation opportunity: Creating temporary retail spaces to showcase and sell exclusive merchandise, attracting fans and creating a sense of exclusivity. ### Where This Applies - **Music:** Disruptive innovation opportunity: Collaboration between musicians and fashion brands, expanding revenue streams and creating unique fan experiences. - **Fashion:** Disruptive innovation opportunity: Incorporating elements of music into fashion designs, creating a new style that resonates with music enthusiasts. - **Retail:** Disruptive innovation opportunity: Embracing pop-up stores as a marketing strategy to generate buzz and increase sales for exclusive merchandise. ## Related on Trend Hunter - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Rapper-Inspired Streetwear Brands](https://www.trendhunter.com/trends/p-by-gunna.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Luxe Artful Limited Vinyls](https://www.trendhunter.com/trends/to-pimp-a-butterfly.md)