# Gamified Company Culture Apps L'Oreal's Culture Fit App Helps Streamline the On-Boarding Process By Ell Smith | Published 2018-04-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/culture-fit-app References: [loreal](http://www.loreal.com/media/press-releases/2017/june/fit-app-launches) & [play.google](https://play.google.com/store/apps/details?id=com.loreal.fit&hl=en) The happiness of a L'Oreal employee is a top priority for the cosmetic company and its L'Oreal Culture Fit app was created to streamline the [on-boarding process](https://www.trendhunter.com/trends/onboardme-today) and to help integrate new employees. The app features quizzes, videos, photos and "real-life missions" which help the new employee understand the ins and outs of the company. According to Laurent Reich, the Director of [International Learning Practice](https://www.trendhunter.com/trends/facial-imaging-app), the objective of this app “is to take our on-boarding practices to the next level and to give each and every employee, from the moment they arrive, the keys to succeed in full alignment with company values such as multiculturalism, diversity and inclusion.” The app will be available for download starting June 1st. Image Credit: L'Oreal ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Gamified Company Culture Apps:** Opportunity for companies to create gamified apps that streamline the on-boarding process and help integrate new employees. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity in the cosmetics industry by implementing gamified company culture apps for on-boarding new employees. - **Technology:** Disruptive innovation opportunity in the technology industry by developing user-friendly apps that enhance the on-boarding process. - **HR & Training:** Disruptive innovation opportunity in the HR & training industry by utilizing gamification to improve employee integration and engagement. ## Related on Trend Hunter - [Multigenerational Workforce Apps](https://www.trendhunter.com/trends/microland.md) - [Cosmetics-Focused Mobile Retail Apps](https://www.trendhunter.com/trends/clarins1.md) - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md) - [Wellbeing Employee Engagement Apps](https://www.trendhunter.com/trends/shoogle-platform.md) - [Friendship-Focused Job Applications](https://www.trendhunter.com/trends/innovative-job-application.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Personalized Beauty Routine Apps](https://www.trendhunter.com/trends/face-yoga-app-luvly.md) - [Interactive Onboarding Tools](https://www.trendhunter.com/trends/getaboard.md)