# Subtitled Film Campaigns The Campaign for 'Cultura Inglesa English Courses' Focuses on Visuals By Leslie Chen | Published 2013-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cultura-inglesa-english-courses References: [adsoftheworld](http://adsoftheworld.com/media/print/cultura_inglesa_english_courses_chainsaw) & [phocuspropaganda.br](http://www.phocuspropaganda.com.br/) This campaign for Cultura Inglesa English Courses understands the frustration of trying to enjoy a movie while having to constantly switch back and forth between the visuals and the subtitles. Created by Phocus Propaganda in Brazil, the ads use classic movies like 'Rocky' and 'Kill Bill' in order to link the importance of [learning English](https://www.trendhunter.com/trends/duolingo-ads) and enjoying everyday things like [watching movies](https://www.trendhunter.com/trends/heinzs-postpost-credits). The images show crucial scenes within the film, which undoubtedly lose a lot of its significance when you end up reading the text at the bottom of the screen instead of focusing on the visuals. The Cultura Inglesa English Courses ads are finished off with the simple and direct copy "Get rid of subtitles." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Visual-focused Language Learning:** Opportunity for creating language learning platforms that prioritize visual content over textual content. - **Contextual Language Learning:** Disruptive innovation opportunity to develop language learning programs that use popular movies and TV shows to teach language skills in context. - **Multimedia Language Learning:** Potential for developing language learning apps that combine movies and subtitles to enhance language acquisition. ### Who This Affects Most - **Language Learning Platforms:** Opportunity for language learning platforms to integrate visual content effectively to improve language learning experiences. - **Entertainment and Education:** Disruptive innovation opportunity to bridge the gap between entertainment and education by using popular movies and TV shows as language learning tools. - **Edtech:** Potential for EdTech companies to develop innovative language learning apps that leverage multimedia content to enhance language acquisition. ## Related on Trend Hunter - [Content-Focused Language Learning Tools](https://www.trendhunter.com/trends/annotated-subtitles.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md)