# Marbled Cultivated Pork Loins Novel Farms Unveiled a First-of-Its-Kind Cultivated Meat By Laura McQuarrie | Published 2022-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cultivated-pork-loin References: [businesswire](https://www.businesswire.com/news/home/20220810005697/en) & [novelfarms.co](https://novelfarms.co/)  Only a few companies in the world have been able to create cultivated meat cuts that successfully replicate their meaty counterparts and [Novel Farms](https://www.trendhunter.com/trends/wmpo-green-dream) newly unveiled the world's first marbled cultivated pork loin. This innovation distinguishes itself from other kinds of meat that mimic conventional meat cuts with the marbling and texture of a real muscle cut. Novel Farms succeeded by "developing a proprietary microbial fermentation approach to produce low-cost, edible, and highly customizable scaffolds." In doing so, it has the capacity and know-how to structure meat from any animal species and do so in a very affordable way. Ultimately, Novel Farms aims to accelerate the widespread adoption of cultivated meat and its benefits by creating "hard-to-resist" [whole muscle cuts](https://www.trendhunter.com/trends/the-prime-cut) that rival the familiar fibrous texture and mouthfeel as conventional cuts from an animal. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 10% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cultivated Meat Innovations:** Novel Farms has developed a proprietary microbial fermentation approach for creating low-cost and highly customizable meat scaffolds, creating the potential for future innovations in the cultivated meat industry. - **Marbling and Texture Replication:** Novel Farms' marbled cultivated pork loin innovation sets a new benchmark for replicating the texture and taste of conventional meat cuts to create a more familiar experience for consumers. - **Widespread Adoption of Cultivated Meat:** Novel Farms' goal to create affordable, whole muscle cuts that mimic conventional cuts from an animal has the potential to accelerate the widespread adoption of cultivated meat and its benefits. ### Who This Affects Most - **Meat Alternatives:** Cultivated meat innovations have the potential to disrupt the meat alternatives industry by offering a more realistic and appealing meat-like experience for consumers. - **Agriculture and Livestock Farming:** The success of Novel Farms' microbial fermentation approach for creating cultivated meat may lead to disruptive innovation opportunities in agriculture and livestock farming as a more sustainable and ethical alternative. - **Food Processing and Manufacturing:** The development of highly customizable meat scaffolds using microbial fermentation opens up new innovative opportunities in food processing and manufacturing for creating meat products with unique flavors and textures. ## Related on Trend Hunter - [Cultivated Pork Alternatives](https://www.trendhunter.com/trends/cultivated-pork.md) - [Cultivated Beef Morsels](https://www.trendhunter.com/trends/beef-morsels.md) - [Cultivated Cubed Steaks](https://www.trendhunter.com/trends/cultivated-cubed-steak.md) - [Cultivated Meat Sausages](https://www.trendhunter.com/trends/cultivated-meat-sausages.md) - [Plant-Based Whole-Cut Porks](https://www.trendhunter.com/trends/meaty-meat-pork-ish.md) - [Cell-Cultured Pork Sausages](https://www.trendhunter.com/trends/meatable.md) - [Cultivated Lamb Kebabs](https://www.trendhunter.com/trends/cultivated-lamb.md) - [Printed Cultivated Meat Steaks](https://www.trendhunter.com/trends/cultivated-steak.md) - [Korean Cultivated Foods](https://www.trendhunter.com/trends/space-f.md)