# Cultivated Mouse Meat Cat Treats BioCraft Ties Chicken in a 40-Cat Test with Cultivated Mouse By Adam Harrie | Written with AI assistance | Published 2026-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cultivated-mouse-meat-cat-treats References: [greenqueen.hk](https://www.greenqueen.com.hk/biocraft-pet-nutrition-applaws-lab-grown-cultivated-meat-cat-food-taste-test)  BioCraft Pet Nutrition is offering cat food makers a [lickable treat](https://www.trendhunter.com/trends/smalls-licks) made with [cultivated mouse meat](https://www.trendhunter.com/trends/chick-bites), and home testing showed cats accepted it as readily as chicken. In a trial with 40 cats, the sample split evenly on first taste against Applaws's creamy chicken treat. Each cat received 30 g servings of both products in neutral bowls, with bowl placement rotated across homes to reduce side bias. BioCraft prices the ingredient at $2 to $2.50 per pound, and Austrian clearance allows it to sell the cultivated mouse ingredient for pet food use across the EU. A 50-50 first-taste split turns cultivated meat from a sustainability pitch into a flavor match for cats, which matters for brands testing [novel proteins](https://www.trendhunter.com/trends/specialized-pet-nutrition). EU clearance plus a low per-pound cost widens the B2B case by cutting formulation work and giving pet food companies a sellable ingredient for the region. Image Credit: BioCraft Pet Nutrition ## Trend Insights (Trend Hunter) - Score: 9.4/10 - Popularity: 85% | Activity: 96% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Cultivated Pet Proteins:** Lab-grown animal proteins are moving into pet nutrition as cost parity, regulatory clearance, and palatability data make alternative meat inputs more commercially viable. - **Species-specific Nutrition:** Mouse-derived cultivated meat reflects a shift toward biologically relevant pet foods that mirror natural prey preferences while reducing reliance on conventional livestock supply chains. - **Palatability-proven Alternatives:** Side-by-side taste testing gives novel ingredients stronger credibility with brands, turning sustainability-led concepts into performance-based product opportunities. ### Industries Being Reshaped - **Pet Food:** Premium treat and meal manufacturers gain room to differentiate through novel cultivated ingredients that combine familiar animal taste profiles with lower-impact sourcing. - **Cellular Agriculture:** Pet applications create an early commercial pathway for cultivated meat producers where regulatory, sensory, and pricing thresholds may be easier to satisfy than in human food. - **Animal Health:** Nutrition-focused wellness products can incorporate tailored proteins that support species-appropriate diets while aligning with consumer demand for safer and more sustainable formulations. ## Related on Trend Hunter - [Alternative Protein Pet Treats](https://www.trendhunter.com/trends/freezedried-treats.md) - [Plant-Powered Cat Treats](https://www.trendhunter.com/trends/vegcat-pure-bites.md) - [Alt-Protein Pet Foods](https://www.trendhunter.com/trends/veli.md) - [Cultivated Monoprotein Pet Foods](https://www.trendhunter.com/trends/coolty-meat.md) - [Cultivated Quail Protein Treats](https://www.trendhunter.com/trends/friends-and-family-pet-food.md) - [Crab-Based Cat Foods](https://www.trendhunter.com/trends/fil-blu.md) - [Human-Grade Cat Treats](https://www.trendhunter.com/trends/wet-noses-purrks.md)