# Cultivated Beef Tastings Mosa Meat Hosted a First-of-Its-Kind Tasting in the EU By Laura McQuarrie | Published 2024-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cultivated-beef-tasting References: [greenqueen.hk](https://www.greenqueen.com.hk/mosa-meat-cultivated-beef-burger-tasting-lab-grown-meat-eu/) & [mosameat](https://mosameat.com/)  Dutch startup Mosa Meat recently hosted a cultivated beef tasting at its test kitchen in Maastricht, marking the first time the public has had the chance to experience cultivated beef in the EU. In 2023, the Dutch government established a Code of Practice, which paved the way for startups to conduct tastings of cultivated meat and seafood before approval for sale in the EU. At the first-of-its-kind tasting event, members of the public got to experience hybrid beef patties from Mosa Meat, made with cultivated beef fat and a custom plant-based mix made in-house by Mosa Meat’s product development team. Together, these ingredients deliver the flavor, aroma and mouthfeel that people expect from conventional beef. From this tasting, Mosa Meat collected insights and gathered data on the product's readiness for the market. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 21% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid-meat Products:** Blending cultivated beef fat with plant-based ingredients creates a new category of meat alternatives that mimic traditional beef more closely. - **Consumer-driven Product Development:** Direct public tastings provide invaluable feedback for refining cultivated meat products before they hit the commercial market. - **Regulatory Milestones for Cultivated Meat:** The establishment of a Code of Practice by the Dutch government signals a major step toward regulatory approval and broader market access for lab-grown meats. ### Sectors Adopting This - **Food Technology:** Advancements in cultivated meat production entail innovative methods and technologies that could revolutionize food manufacturing and sourcing. - **Agriculture and Farming:** Cultivated meat introduces a scalable alternative to traditional animal farming that could significantly reduce environmental and ethical concerns. - **Consumer Goods and Retail:** As cultivated meat products inch closer to regulatory approval, supermarkets and restaurants will see a shift in meat consumption patterns and stocking requirements. ## Related on Trend Hunter - [Cultivated Meat Tasting Menus](https://www.trendhunter.com/trends/cultivated-meat-tasting-menu.md) - [Cultivated Meat Crowdfunding Campaigns](https://www.trendhunter.com/trends/mosa-meat-crowdfunding.md) - [Cultivated Meat Pop-Ups](https://www.trendhunter.com/trends/freedom-of-food.md) - [Cultivated Dog Treats](https://www.trendhunter.com/trends/cultivated-dog-treats.md) - [Printed Cultivated Meat Steaks](https://www.trendhunter.com/trends/cultivated-steak.md) - [Cultivated Lamb Kebabs](https://www.trendhunter.com/trends/cultivated-lamb.md) - [Cultivated Beef Morsels](https://www.trendhunter.com/trends/beef-morsels.md) - [Marbled Cultivated Pork Loins](https://www.trendhunter.com/trends/cultivated-pork-loin.md) - [Cultivated Cubed Steaks](https://www.trendhunter.com/trends/cultivated-cubed-steak.md)