# Inspired Altruistic Vino Brands Cultivate Wines is a Nonprofit That Gives Back By Rebecca Byers | Published 2012-09-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cultivate-wines References: [huffingtonpost](http://www.huffingtonpost.com/marc-ozburn/cultivate-wine-non-profits_b_1844260.html) & [cultivatewines](http://www.cultivatewines.com/) Cultivate Wines is a nonprofit wine company founded by a husband and wife team that produces six uniquely branded wines. Cultivate Wines strives to offer delicious wine at a fair price while letting each customer to give back. Based in Santa Barbara, California, Cultivate's Charles and Ali Banks blend their expertise in running the socially conscious wine business, which utilizes grapes from international vineyards with an [additive-free guarantee](https://www.trendhunter.com/trends/avalines-holiday-gift-box) making the wines all-natural. Inspired by Kiva, Cultivate launched the Give platform to facilitate its pledge of donating 10% of its net proceeds to charities focused on education or providing basic needs. The startup organizes its giving through an [online voting platform](https://www.trendhunter.com/trends/sharevino), currently donating $100,000 per quarter. Of 30 nonprofit entrants, the one that secures the most votes each quarter is awarded $50,000, with an additional $10,000 going to the five runners up. **Contact Information** Cultivate Wines [website](http://www.cultivatewines.com/) Cultivate Wines on [Facebook](http://www.facebook.com/cultivatewines/) Cultivate Wines on [Twitter](http://twitter.com/cultivatewines) ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Socially Conscious Wine:** Opportunity for wine brands to incorporate social responsibility into their business model to appeal to conscious consumers. - **Nonprofit Business Models:** Disruption opportunity in the wine industry by adopting a nonprofit business model to drive social impact and attract socially-conscious customers. - **Online Voting Platforms for Charitable Donations:** Online platforms that facilitate charitable giving through voting can revolutionize how companies engage their customers in philanthropy. ### Sectors Adopting This - **Wine:** By integrating philanthropy and social responsibility, wine brands can differentiate themselves in an industry saturated with choices. - **Nonprofit:** The wine industry can learn from the Cultivate Wines model, innovating nonprofit strategies to create sustainable impact while maintaining profitability. - **Online Donation Platforms:** The development of user-friendly online voting platforms for charitable donations presents opportunities to engage consumers and make a significant social impact. ## Related on Trend Hunter - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Purpose-Driven Winery Programs](https://www.trendhunter.com/trends/bottles-for-better.md) - [Community-Building Wine Platforms](https://www.trendhunter.com/trends/curious-vines.md) - [Curated European Wine Collections](https://www.trendhunter.com/trends/curated-european-wine.md) - [Luxury Californian Wines](https://www.trendhunter.com/trends/guilty-grape.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Sustainably-Made Clean Wines](https://www.trendhunter.com/trends/usual-wines.md) - [Upcycled Grape Distilleries](https://www.trendhunter.com/trends/re-find.md) - [Upcycled Wine Brands](https://www.trendhunter.com/trends/rotterdam-urban-winery.md)