# Millennial Water Bottle Collaborations bkr Has Unveiled an Exclusive Spiked Collection for Sephora By Mary Van Puymbroeck | Published 2017-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cult-water-bottle References: [hellogiggles](http://hellogiggles.com/this-cult-water-bottle-brand-is-now-going-to-be-sold-at-sephora/) & [instagram](https://www.instagram.com/mybkr/) Those in the know will love the 'bkr' for '[Sephora](https://www.trendhunter.com/trends/smashbox-x-ilka)' collection of the cult water bottle. bkr is known for its [silicon-wrapped glass water bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle) that come in an endless variety of Millennial-approved colors. The cult water bottle brand recently sold-out of its collection of spiked 500ml water bottles and fans begged the brand to re-release the limited edition line. As an answer to their pleas, bkr has announced that it will begin to sell its [spiked water bottle collection](https://www.trendhunter.com/trends/fountain-of-youth-bottles) in its one liter size, exclusively at Sephora. According to the brand's founders, Kate Cutler and Tal Winter, "As soon as the 500mL Spiked launched, we sold out a few times. We got stacks of emails about why people loved their Spiked bkrs so much and begging us to make it in a liter size." Available in four pretty colors, the bkr Spiked collection for Sephora is sure to be a fan favorite among consumers desiring products that fuse style and function. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Water Bottles:** Opportunity to collaborate with fashion and beauty industry to create sustainable, stylish and functional water bottles - **Limited Edition Collections:** Potential to create limited edition collections of water bottles in different sizes and colors for retailers - **Personalized Water Bottles:** Opportunity to offer customization options for water bottles to cater to individual preferences ### Where This Applies - **Fashion Industry:** The fashion industry can partner with water bottle companies to create stylish and trendy water bottles - **Beauty Industry:** Beauty companies can collaborate with water bottle brands to offer beauty and wellness related products along with water bottles - **Retail Industry:** Retailers can partner with water bottle brands to offer exclusive bottle collections as a part of their product offering ## Related on Trend Hunter - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md) - [Tropical Glass Water Bottles](https://www.trendhunter.com/trends/waterdrop-and-olivia-culpo.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Crayon-Themed Water Bottles](https://www.trendhunter.com/trends/crayola-x-swell.md) - [Lifestyle-Adjascent Water Bottles](https://www.trendhunter.com/trends/tira.md) - [Limited-Edition Water Bottles](https://www.trendhunter.com/trends/limitededition-water-bottle.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md)