# Low-Waste Cleaning Campaigns Cleancult's Campaign Humorously Invites People to the "Cult of Clean" By Laura McQuarrie | Published 2022-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cult-of-clean References: [adweek](https://www.adweek.com/brand-marketing/zero-waste-brand-cleancult-lures-new-followers-with-cheeky-trope-filled-video/) & [cleancult](https://www.cleancult.com/)  With its newest campaign video, [Cleancult](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners) is inviting customers to join the "cult of clean" to discover the benefits of [low-waste household cleaners](https://www.trendhunter.com/trends/iken-clean) fueled by mindfully selected ingredients and [sustainable packaging solutions](https://www.trendhunter.com/trends/grove-co-spring-collection). The three-minute campaign video provides a look at the brand's values and product attributes in a humorous way and fans of pop culture will recognize nods to folk horror film Midsommar, as well as Scientology, Crossfit and more. Cleancult sets itself apart within the household cleaner space by bottling its products in cartons and a free mail-back recycling program. Getting started with the "cult of clean" is as easy as purchasing a bundle from the brand to help with keeping household surfaces tidy and free from undesirable chemical agents. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 12% | Activity: 53% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Low-waste Home Cleaners:** Brands can enter this space by focusing on eco-friendly packaging that can be recycled and reused. - **Humorous Advertising Campaigns:** Humor can be used to attract a younger audience and stand out in saturated markets. - **Convenient Bundled Purchases:** Brands can offer bundled purchases to simplify the experience and encourage repeat customers. ### Who This Affects Most - **Household Cleaners:** This industry should consider switching to eco-friendly packaging and launching recycling programs to target environmentally-conscious consumers. - **Eco-friendly Packaging:** This industry can innovate by developing new materials that can be easily recycled and meet consumer demands for sustainability. - **Advertising:** Ad agencies can use humor to appeal to younger audiences in industries that are traditionally seen as unexciting. ## Related on Trend Hunter - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Plastic Intervention Programs](https://www.trendhunter.com/trends/plastic-intervention.md)