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# Luxury SUV Scale Models
Rolls-Royce Created a Cullinan SUV Model with Intricate Detailing

By Daniel Johnson | Published 2020-05-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/cullinan-suv
References: [hypebeast](https://hypebeast.com/2020/5/rolls-royce-cullinan-1-8-scale-model-release) & [rolls-roycemotorcars](https://www.rolls-roycemotorcars.com/en_GB/home.html)

[Rolls-Royce](https://www.trendhunter.com/trends/cameo-1) is commemorating the success of its Cullinan SUV by releasing a 1:8 [scale model](https://www.trendhunter.com/trends/cada-audi-r8) of the vehicle. The [model Cullinan SUV](https://www.trendhunter.com/trends/art-car-1) will require over 450 hours to be completed, as it contains over 1000 pieces. The model will cost between $17,100-27,360 depending on the different options that are available.

The model SUV measures in at 37” x 16.5” x 14” and it features doors, a luggage compartment, and a hood. It also features LED lights, which are powered by using a USB. The unit has to painted by hand, and color options include Tungsten or Arctic white.

Overall the small replica provides a unique way for car enthusiasts to interact with the vehicle. Requiring a large amount of set up time also ensures interaction between the replica and the owner.

Image Credit: Rolls Royce

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 34% | Activity: 10% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **High-end Scale Models:** There is disruptive innovation opportunity in creating highly detailed and accurate replicas of luxury products such as supercars, yachts, and designer goods.
- **Interactive Product Replicas:** There is potential for creating interactive replicas of products that allow consumers to engage with the product in a unique way, such as through manual assembly or intricate detailing.
- **Limited Edition Collectibles:** There is potential for creating limited edition collectibles for luxury products, where only a select few customers can own a unique and valuable item related to their favorite brand or product.

### Sectors Adopting This

- **Luxury Automotive:** Luxury automotive brands can create highly detailed replicas of their high-end vehicles for car enthusiasts and collectors, providing a unique and valuable way to engage with their brand.
- **High-end Home Decor:** High-end home decor brands can expand their offerings by creating scaled-down replicas of their products, providing a unique and interactive way for consumers to engage with luxury home decor.
- **Collectibles Market:** The collectibles market can benefit from partnering with luxury brands to offer limited edition collectibles, providing a new and valuable opportunity for collectors to own exclusive products related to their favorite brands.

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