# Restaurant-Ready Soup Lineups Campbell’s Foodservice Just Launched Its New Culinary Reserve Soups By Katherine Pendrill | Published 2023-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/culinary-reserve-soups References: [qsrmagazine](https://www.qsrmagazine.com/news/campbells-foodservice-launches-culinary-reserve-soups)  Just in time for soup season, Campbell’s Foodservice has unveiled its new [Campbell’s Culinary Reserve](https://www.trendhunter.com/trends/veggie-safari) line. A repositioning of the brand's brand's frozen soup portfolio, the new Campbell’s Culinary Reserve line combines [Campbell's Signature](https://www.trendhunter.com/trends/campbells) and Reserve frozen soup offerings under one label. The new label features both four-pound frozen pouches of ready-to-eat or ready-to-cook soups, as well as four-pound frozen tubs of condensed soup. But it's not just about convenience. The new soups are also crafted with restaurant operators in mind, with of-the-moment flavor combinations like White Cheddar & Cauliflower Bisque or Roasted Red Pepper & Smoked Gouda. As Melanie Preston, Senior Brand Manager, [Campbell’s Foodservice North America](https://www.trendhunter.com/trends/campbell-chunky-burger-soup), explains, "Our Campbell’s Culinary Reserve soups are made with high-quality ingredients and frozen at peak freshness to capture the fullest flavor, delivering convenience and long-lasting quality.” Image Credit: Campbell’s Foodservice ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 78% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenience-driven Frozen Soups:** The new Campbell’s Culinary Reserve line combines Campbell's Signature and Reserve frozen soup offerings under one label, providing a convenient option for restaurant operators. - **Restaurant-inspired Flavor Combinations:** Campbell’s Culinary Reserve soups offer of-the-moment flavor combinations like White Cheddar & Cauliflower Bisque or Roasted Red Pepper & Smoked Gouda, appealing to restaurant operators looking to offer unique menu items. - **Long-lasting Quality and Freshness:** Campbell’s Culinary Reserve soups are made with high-quality ingredients and frozen at peak freshness, ensuring long-lasting quality for restaurant operators. ### Who This Affects Most - **Foodservice:** The new Campbell’s Culinary Reserve line caters specifically to restaurant operators, offering them convenient and flavorful soup options. - **Frozen Food:** The repositioning of Campbell’s frozen soup portfolio under the Campbell’s Culinary Reserve line taps into the growing demand for convenient frozen food choices. - **Ingredients and Flavorings:** Restaurant-inspired flavor combinations in Campbell’s Culinary Reserve soups create opportunities for ingredients and flavorings suppliers to partner with the brand. ## Related on Trend Hunter - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Ready-to-Prepare Foodservice Soups](https://www.trendhunter.com/trends/frozen-soups.md) - [Premium Heat-and-Eat Soups](https://www.trendhunter.com/trends/soups-in-jars.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Clean-Label Soup Broths](https://www.trendhunter.com/trends/really-good-culinary-concentrates.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Beer-Infused Soup Lines](https://www.trendhunter.com/trends/campbells-chunky-x-pabst-blue-ribbon.md)