# Ugly Food Catering Culinary Misfits Use Disheveled Fruits and Veggies to Cater Events By Michael Hemsworth | Published 2012-11-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/culinary-misfits-eco-catering References: [springwise](http://www.springwise.com/food_beverage/germany-catering-service-vegetables-supermarkets-accept/) & [culinarymisfits.de](http://culinarymisfits.de) With the [large quantities of food wasted](https://www.trendhunter.com/trends/foodtusker) each and every day, it’s no wonder that Germany-based caterers Culinary Misfits are taking it upon themselves to put otherwise disposed of foods to better use. Many different kinds of produce are [rejected by grocery stores](https://www.trendhunter.com/trends/giant-food-and-divert) and chefs based solely on appearance. These are the fresh items that the innovative minds over at Culinary Misfits are snatching up to create items that are as healthy and delicious as their prettier counterparts. The small company claims that nearly half of harvested crops are either wasted or fed to animals instead of being consumed by humans, and their only crime is being [ugly](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign). While the grassroots caterers are currently only in Europe, one might see similar projects popping up in North America due to the increasing awareness of waste habits and continuing efforts to lower consumption. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Upcycling Food:** Transforming ugly produce into healthy and delicious meals creates an opportunity for businesses to reduce food waste and tap into the growing market for eco-friendly practices. - **Grassroots Catering:** Culinary Misfits demonstrates that there is a market for local, sustainable and unconventional catering options that tap into the demand for unique food experiences and eco-friendly practices. - **Food Waste Reduction:** As food waste continues to be an issue, innovative businesses have the opportunity to create solutions that reduce waste and promote sustainability while providing delicious food options. ### Sectors Adopting This - **Food Services:** Businesses in this industry can adopt Culinary Misfits' practices to reduce food waste while providing unique catering options and enhancing their eco-friendly image. - **Agriculture:** Farmers and distributors can capitalize on the ugly produce market by partnering with catering companies or by creating their own initiatives that upcycle rejected crops. - **Eco-tourism:** Eco-tourism companies can incorporate Culinary Misfits' approach into their packages, offering guests a unique and sustainable culinary experience that highlights the beauty of imperfect produce. ## Related on Trend Hunter - [Upcycled Fruit Chews](https://www.trendhunter.com/trends/climate-candy.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Environmentally Friendly Candies](https://www.trendhunter.com/trends/climate-candies.md) - [Affordable Private Grocery Labels](https://www.trendhunter.com/trends/odds-and-ends.md) - [Upcycled Vegetable Packaging](https://www.trendhunter.com/trends/vegetable-packaging1.md) - [Upcycled Animal Feeds](https://www.trendhunter.com/trends/do-good-foods.md) - [Sustainable Fruit Cups](https://www.trendhunter.com/trends/upcycledcertified.md) - [Upcycled Green Beans](https://www.trendhunter.com/trends/canned-green-beans.md) - [Pairing Catering Apps](https://www.trendhunter.com/trends/catering-app.md)