# Rainforest-Focused Apparel Cuipo Concentrates Efforts to Protecting the South American Landscape By Erin Fox | Published 2013-02-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cuipo References: [roozt](http://www.roozt.com/index.php?vID=Cuipo) & [cuipo.org](http://www.cuipo.org/) The rainforest has long since been a topic of discussion and Cupio aims to continue the fight to save the tropical landscape. The topic of deforestation in the rainforest has been put on the back burner for some time. The Cupio organization produces a long line of [charity tees](https://www.trendhunter.com/trends/hats-for-hope-movement) marketed to protect and preserve the endangered area. Approaching it 'one meter at a time,' the organization was created in 2008 by California natives. Its three co-founders Gus Hurst, John Oswald and Tom Murray strive to make the rainforest a better place. 100% of the profits go straight into rebuilding the preserved land and issuing a better environment for today's world. **Contact Information** Cuipo [website](http://www.cuipo.org/) Cuipo [Facebook](https://www.facebook.com/MyCuipo) Cuipo [Twitter](https://twitter.com/MyCuipo) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Rainforest Preservation:** Disruptive innovation opportunity: Developing sustainable and eco-friendly materials for rainforest-focused apparel. - **Charity Fashion:** Disruptive innovation opportunity: Creating innovative business models that combine fashion and charitable causes. - **Environmental Conservation:** Disruptive innovation opportunity: Leveraging technology to improve the efficiency and impact of conservation efforts. ### Sectors Adopting This - **Apparel:** Disruptive innovation opportunity: Integrating sustainable practices and materials into the apparel manufacturing process. - **Non-profit:** Disruptive innovation opportunity: Incorporating social entrepreneurship approaches to address environmental concerns. - **Technology:** Disruptive innovation opportunity: Developing digital solutions for tracking and monitoring rainforest preservation initiatives. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Wildlife-Inspired Charitable Capsules](https://www.trendhunter.com/trends/camp-aspen.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Charitable Digital Brochures](https://www.trendhunter.com/trends/co-cosmeticos.md) - [Sustainable Traveling Cups](https://www.trendhunter.com/trends/miir.md) - [Unbreakable Portable Cups](https://www.trendhunter.com/trends/unbreakable-cups.md) - [Rainforest-Focused Fundraising Galas](https://www.trendhunter.com/trends/save-the-rainforest-2025.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)