# Gender-Balanced Furniture Collections Cuff Studio Presents the Common Ground at Offsite Online By Kalin Ned | Published 2020-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cuff-studio References: [dezeen](https://www.dezeen.com/2020/05/19/cuff-studios-common-ground-furniture-lighting-sigh-unseen-vdf/) & [cuffstudio](http://cuffstudio.com) Cuff Studio's presentation at Offsite Online—the virtual show that is launched in collaboration with Sight Unseen and VDF—is rather interesting. Dubbed 'The Common Ground,' the capsule boasts two table silhouettes, a bench and armchair design, as well as a [light](https://www.trendhunter.com/trends/unform-studios). When developing the aesthetic for the pieces, Cuff Studio focused on balancing out the characteristics of traditional genders. The furniture presents a juxtaposition of "[angular architectural shapes](https://www.trendhunter.com/trends/barrow-collection)," which are thought to bring masculine elements, and "[playful, feminine touches](https://www.trendhunter.com/trends/collection-co)." Through 'The Common Ground' project, Cuff Studio hopes to exhibit that it is possible "for contrasts to co-exist comfortably." This intent is not only meant to be exclusive in the category of design, but also to be applied to the wider social context. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Gender-balanced Furniture:** Opportunity for furniture designers to create collections that balance masculine and feminine elements. - **Virtual Shows:** Opportunity to develop innovative platforms for showcasing products and connecting with customers in a digital format. - **Blurring Traditional Categories:** Opportunity to challenge and redefine traditional categories, such as gender, in design and beyond. ### Who This Affects Most - **Furniture Design:** Opportunity for furniture designers to incorporate gender-balanced elements into their collections. - **Event Management:** Opportunity to create and manage virtual shows that provide a unique and engaging experience for exhibitors and attendees. - **Societal Shifts:** Opportunity to drive conversations and change societal perceptions by challenging traditional categories and promoting inclusivity. ## Related on Trend Hunter - [Form-Centric Artful Collaborative Furniture](https://www.trendhunter.com/trends/cicil-and-artish.md) - [Collectivity-Inspired Furniture Series](https://www.trendhunter.com/trends/conor-hacon.md) - [Togetherness-Centric Furniture Capsules](https://www.trendhunter.com/trends/shadow-play-collection.md) - [Metal-Centric Playful Furniture](https://www.trendhunter.com/trends/sight-unseen-1.md) - [Curvaceous Furniture Collections](https://www.trendhunter.com/trends/archibong-collection.md) - [Bold Sculptural Furniture Collections](https://www.trendhunter.com/trends/orbit-and-axis.md) - [Togetherness-Inspired Furniture Capsules](https://www.trendhunter.com/trends/coming-home.md) - [Interdependency-Inspired Designer Furniture](https://www.trendhunter.com/trends/hilo.md) - [Femininity-Focused Design Pieces](https://www.trendhunter.com/trends/the-future-perfect.md)