# The Cues of Convenience Trend Hunter's Innovation eLearning Series Covers 6 Cues of Convenience By Colin Smith | Published 2022-11-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cues-of-convenience References: [trendhunter](https://www.trendhunter.com/?ab)  Trend Hunter's Director of Sales Operations, Sean Watson, dives into the Six Cues of Convenience in one of Trend Hunter's Innovation eLearning [YouTube](https://www.trendhunter.com/trends/youtube-summarizer) series. In this series of videos, Watson outlines the consumer pressures driving the need for hyper-convenience. This includes information on how only 23% of employees take their whole vacation time, 61% of adults still work while on vacation, and the average attention span of adults has notably decreased in the last 20 years. Brands are responding to this crisis of time by creating products and services that streamline processes, effectively enabling individuals to get more value out of each day. One Cue of Convenience that Watson covers in depth is gamification, which presents itself in gamified products, services, and experiences. Two insights that exemplify this cue are Gamified Stay, which covers how hotels natively integrate gaming and entertainment into patron experiences, and Gamified Retail, which shows the prevalence of [gamified products in shopping](https://www.trendhunter.com/trends/that-was-easy-campaign), exercising, and other retail sectors. A secondary Cue of Convenience that Watson draws attention to is Lifestyle & Enjoyment. One insight that reflects this cue is Unstaffed Convenience. This report shows that the Lifestyle & Enjoyment cue manifests itself in the form of automation, effectively saving consumers time while saving business money through [automated cashiers, self-service purchasing](https://www.trendhunter.com/trends/cantaloupe-smart-aisle), and even robot-operated restaurants. For more information on The 6 Cues of Convenience, check out Trend Hunter's Free [2023 Trend Report.](https://www.trendreports.com/) Image Credit: Trend Hunter ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 43% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Gamification in Product and Service Design:** Opportunity to create engaging and interactive experiences that streamline processes and cater to people's short attention spans. - **Lifestyle Automation:** Opportunity to save consumers' time and businesses' money through automation, self-service and unmanned options. - **Hyper-convenient Retail:** Opportunity to attract customers who value convenience by offering a range of gamified and streamlined options. ### Who This Affects Most - **Hospitality and Entertainment:** Opportunity to integrate gaming and entertainment for an all-in-one, gamified hotel experience. - **Retail:** Opportunity to automate shopping and purchasing experiences for customers' convenience and businesses' cost-savings. - **Food and Beverage:** Opportunity to improve convenience in restaurants and cafes through automated processes, unmanned options and self-service. ## Related on Trend Hunter - [Inspirational Learning Management Tools](https://www.trendhunter.com/trends/get-inspired.md) - [Convenience Store Condiment Collections](https://www.trendhunter.com/trends/cottage-delight.md) - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Event-Focused Smart Badges](https://www.trendhunter.com/trends/proxfinity-cue.md) - [Automated Retail Concepts](https://www.trendhunter.com/trends/venhub.md) - [Comprehensive Fast Food Reports](https://www.trendhunter.com/trends/yum-brands-inc.md) - [Experiential Convenience Stores](https://www.trendhunter.com/trends/familymart-announced.md) - [AI Video Summaries](https://www.trendhunter.com/trends/article-to-video.md) - [Time Use-Analyzing Apps](https://www.trendhunter.com/trends/segro-app.md)