# Virtual Health Test Platforms Cue Health Launches Virtual Platform Featuring At-Home COVID Test By Niko Pajkovic | Published 2021-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cue-health References: [hitconsultant.net](https://hitconsultant.net/2021/11/11/cue-health-dtc-virtual-helath-platform/) & [cuehealth](https://cuehealth.com/)  Healthcare technology company Cue Health has announced the launch of a direct-to-consumer (DTC) virtual health platform that comes with a variety of at-home testing tools, including a first-of-its-kind [molecular COVID-19 test](https://www.trendhunter.com/trends/covidflu-test). According to the company, its COVID-19 test combines the speed of rapid antigen tests with the accuracy of lab-quality PCRs. In addition to high-quality at-home COVID testing, the Cue Health platform offers members access to doctors, other certified test results for work, school, and travel, electronic prescription services, and same-day delivery features for Cue products. Currently, the virtual platform is already being used by many prominent organizations. For example, [NBA](https://www.trendhunter.com/trends/freak-8) players rely on Cue Health for speedy test results, while [Google](https://www.trendhunter.com/trends/dr-twin-ai) employees turn to the service for general health and wellbeing support. Image Credit: Cue Health ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Virtual Health Platforms:** Healthcare companies can disrupt traditional healthcare delivery models by launching direct-to-consumer virtual health platforms with at-home testing tools and access to doctors and prescription services. - **At-home COVID Testing:** Businesses that develop accurate and timely at-home COVID testing kits can capitalize on consumer demand for convenient and affordable healthcare solutions. - **Combining Rapid Antigen Tests with Lab-quality Pcrs:** Innovative healthcare companies that combine the speed of rapid antigen tests with the accuracy of lab-quality PCRs can help increase COVID testing accessibility and accuracy for consumers. ### Who This Affects Most - **Healthcare Technology:** Healthcare technology companies can leverage virtual platforms and at-home testing tools to disrupt traditional healthcare delivery models and provide convenient and affordable healthcare solutions. - **Pharmaceuticals:** Pharmaceutical companies can capitalize on the demand for at-home testing kits by developing accurate and timely COVID testing solutions. - **Sports and Entertainment:** The sports and entertainment industry can enhance health and safety measures by implementing innovative at-home testing solutions for athletes, performers, and employees. ## Related on Trend Hunter - [At-Home Diagnostics Startups](https://www.trendhunter.com/trends/truepill.md) - [At-Home Diagnostic Systems](https://www.trendhunter.com/trends/genhome.md) - [Virtual At-Home Care Solutions](https://www.trendhunter.com/trends/tytocare.md) - [Patient-Centric Lab Test Apps](https://www.trendhunter.com/trends/labcorp-ondemand.md) - [Home Blood Test Kits](https://www.trendhunter.com/trends/ro.md) - [Comprehensive eHealth Platforms](https://www.trendhunter.com/trends/ehealth-platform.md) - [Three-in-One At-Home Health Tests](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test.md) - [At-Home Screening Kits](https://www.trendhunter.com/trends/checkable-health.md) - [Health-Tracking At-Home Urine Tests](https://www.trendhunter.com/trends/athome-urine-test.md)