# Luxury Resale Companies Cudoni Recently Raised $9 Million from High-Profile Investors By Colin Smith | Published 2023-01-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cudoni References: [businessoffashion](https://www.businessoffashion.com/news/retail/ebay-invests-in-luxury-resale-platform-cudoni/) & [cudoni](https://www.cudoni.com/) 'Cudoni' is a United Kingdom-based luxury fashion resale company founded in 2017. Since its inception, the company has raised nearly $20 million USD, with the most recent round of funding totaling $9 million. This round of funding included increased investments from existing partners, such as The Daily Mail Group, as well as new high-profile investors, such as [eBay](https://www.trendhunter.com/trends/luxury-consignment-platform). As Cudoni continues to expand and scale its services, the largest challenge it faces is equally scaling its profit to match its size, as the resale industry is not as linear as one that produces its own goods. However, Cudoni currently has a generous supply of goods, stating that thousands of items are currently available through its platform from over 4,000 different luxury brands. The Chief Executive and Founder of Cudoni stated: “It is an outstanding vote of confidence in the brand and our ambitions, to receive investment from recommerce pioneer, eBay, during what has been an incredibly tough year for the consumer sector," when speaking on eBay's investment. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 92% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Resale Market Growth:** As luxury resale companies like Cudoni raise significant funding, the market is expected to continue to grow, providing opportunities for new entrants and innovative business models. - **Maintaining Profitability in Resale Market:** As luxury resale companies expand and scale services, there is a challenge to maintain profitability with a non-linear supply chain and high competition, creating opportunities for disruptive innovation in logistics and pricing strategies. - **Integration with E-commerce Giants:** As high-profile investors like eBay invest in luxury resale companies, there are opportunities for integration with existing e-commerce platforms and leveraging their customer base. ### Sectors Adopting This - **Luxury Fashion Resale:** Luxury fashion resale companies like Cudoni, Vestiaire Collective, and The RealReal are experiencing significant growth and raising funding, creating opportunities for expansion into new markets and innovative service offerings. - **Recommerce:** As recommerce gains popularity for sustainability and affordability, it presents opportunities for luxury resale companies to tap into a larger market and leverage technology to streamline operations and increase profitability. - **E-commerce Marketplaces:** With high-profile e-commerce marketplaces like eBay investing in luxury resale companies, there are opportunities for integration and partnerships to provide expanded offerings and target a larger customer base. ## Related on Trend Hunter - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Luxury Consignment Services](https://www.trendhunter.com/trends/consignment-service.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [eCommerce Consignment Services](https://www.trendhunter.com/trends/ebay-consignment.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Online Luxury Collectible Marketplaces](https://www.trendhunter.com/trends/myna-swap.md) - [Authenticated Luxury Shops](https://www.trendhunter.com/trends/ebay-luxury-exchange.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md) - [Frictionless QR-Based Resale Features](https://www.trendhunter.com/trends/ebay-1.md)