# Teddy Bears for Grown-Ups The Wollip-Bear Pillow By Pearl | Published 2008-10-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cuddly-convertible-pillows-the-wollip-bear-pillow-to-keep-you-company References: [yankodesign](http://www.yankodesign.com/2008/10/01/transform-and-clock-out/) & [majagan](http://www.majagan.com/) Feeling a little too old for [teddy bears](https://www.trendhunter.com/trends/after-dark1)? If you're having trouble falling asleep and need some [cuddling](https://www.trendhunter.com/trends/hugarounds), then you have to get the Wollip-Bear pillow. It looks like an ordinary pillow but it is [reversible](https://www.trendhunter.com/trends/transformers-reversible-plushies). You can turn it inside out and convert it into your secret teddy bear to sleep with. But in the morning, turn it back into a pillow and no one will be the wiser. The Wollip-Bear is a cute bedtime accessory for adults to relive their childhoods, courtesy of Polish designer Maja Ganszyniec. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Adult-centric Comfort:** Creating products that offer adults comfort and nostalgia can tap into a lucrative market segment. - **Sleep Aid Innovation:** Developing innovative sleep aids that provide both functionality and emotional comfort can disrupt the sleep industry. - **Hidden Functionality:** Designing products that seamlessly transform from one form to another can offer consumers versatility and practicality. ### Industries Being Reshaped - **Home Decor:** The home decor industry can explore products that merge functionality and emotional appeal to target adult consumers. - **Sleep Products:** The sleep products industry can focus on creating innovative and comforting sleep aids that cater to adult consumers. - **Toy Manufacturing:** Toy manufacturers can explore the production of adult-centric toys that tap into nostalgia and emotional comfort. ## Related on Trend Hunter - [Man-Sized Cuddly Teddy Bears](https://www.trendhunter.com/trends/loving-bear-puffy.md) - [Soothing Body Pillows](https://www.trendhunter.com/trends/soothing-body-pillow.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Adult-Targeted Plush Toys](https://www.trendhunter.com/trends/build-a-bear-after-dark.md) - [Weighted Knot Pillows](https://www.trendhunter.com/trends/hugget.md) - [Warming Weighted Plushies](https://www.trendhunter.com/trends/heartwarming-hugs.md) - [Elevated Flexible Pillows](https://www.trendhunter.com/trends/wiggle-pillow.md) - [Two-In-One Plush Sets](https://www.trendhunter.com/trends/cute-animal-pillow-with-blanket.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md)