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# Soothing Undereye Masks
YES TO's '2-Step Single Use Eye Kit' Soothes with Cucumbers for the Eyes

By Laura McQuarrie | Published 2017-12-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cucumbers-for-the-eyes
References: [byrdie](http://www.byrdie.com/eye-masks-for-dark-circles/slide7) & [yesto](http://yesto.com/product/yes-to-cucumbers-2-step-single-use-eye-kit-buh-bye-bags-dark-cirlces/)

Slices of cucumbers for the eyes have been long used to reduce the appearance of dark circles, as well as water retention, puffiness and swelling. Cucumber is a key ingredient in many of YES TO's skincare products, including its 2-Step Single Use Eye Kit for sensitive skin.

Te kit contains two [eye masks](https://www.trendhunter.com/trends/everlast-eye-mask) and an anti-dark circle eye treatment to be used afterwards. Unlike using just freshly cut pieces of cucumbers on the eyes, this kit soothes with additional ingredients like [caffeine](https://www.trendhunter.com/trends/coffee-fix-peptide-eye) and evodia fruit. In all, the product uses 96% natural ingredients.

To use the kit, YES TO recommends beginning with a freshly washed face. The masks can be applied for about 10 minutes and removed, followed by the dark circle eye treatment to further brighten the delicate area around the eyes.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 38% | Activity: 57% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Natural Ingredient Skincare:** Develop innovative skincare solutions using a high amount of natural ingredients like cucumber and caffeine to soothe and refresh the skin.
- **Single Use Beauty Products:** Explore the idea of selling single-use skincare kits which make usage convenient while also reducing the amount of waste produced.
- **2-step Beauty Regimens:** Offer 2-step beauty regimens that allow customers to easily and quickly care for a specific skincare concern like reducing darkness around the eyes.

### Where This Applies

- **Skincare Industry:** Skincare industry professionals can look at ways to utilize natural ingredients in developing new products, and can also consider single-use and 2 step regimens to stay ahead in the competitive space.
- **Beauty Retail Industry:** Retailers can offer unique and innovative single-use beauty products that customers can enjoy at home, and can also focus on promoting skincare items with natural, healthy ingredients.
- **Hospitality Industry:** Hotels and resorts can provide guests with single-use skincare kits for a convenient in-room spa experience, featuring natural ingredients that calm and refresh the skin.

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