# Waste-Reducing Shower Gels The Body Shop's Cool Cucumber Shower Gel Uses Wonky Cucumber Juice By Laura McQuarrie | Published 2020-10-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cucumber-shower-gel References: [dailymail](https://www.dailymail.co.uk/femail/article-8802715/The-Body-Shop-unveils-range-skincare-products-wonky-cucumbers-lumpy-lemons.html) & [thebodyshop](https://www.thebodyshop.com/en-gb/body/shower-gels/special-edition-cool-cucumber-shower-gel/p/p003580) The [Body Shop's](https://www.trendhunter.com/trends/hybrid-body-care-brand) Special Edition Cool Cucumber Shower Gel boasts a fresh scent and a unique formula that's made with "juice from wonky cucumbers." The [shower gel](https://www.trendhunter.com/trends/dubai-chocolate-shower-gel) promises to create an [instant lather](https://www.trendhunter.com/trends/foaming-body-wash), leaving skin feeling cleansed and refreshed thanks to cucumber fruit extract and organic sugar. The instantly cooling and skin-soothing product boasts vibrant, special edition packaging that underlines the fact that it's made with "second-grade cucumber juice from Italy." Helping to save food and ingredients that would otherwise go to waste, upcycled skincare products share a simple way for consumers to swap one product in their regular self-care routine with a more mindfully made alternative. The Cool Cucumber collection also includes a hydrating cucumber body yoghurt and a hand cream that also help to reuse wonky pieces of produce. Image Credit: The Body Shop ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Skincare Products:** Disruptive innovation opportunity: Develop and market skincare products made from unused or imperfect ingredients, reducing waste in the manufacturing process. - **Sustainable Packaging:** Disruptive innovation opportunity: Create eco-friendly packaging solutions for skincare products that highlight their use of upcycled or recycled materials. - **Mindful Self-care:** Disruptive innovation opportunity: Design and promote self-care products that align with consumers' desire for sustainability, encouraging conscious choices without sacrificing effectiveness. ### Sectors Adopting This - **Skincare:** Disruptive innovation opportunity: Introduce a line of skincare products that focus on using upcycled ingredients, appealing to environmentally-conscious consumers. - **Packaging:** Disruptive innovation opportunity: Develop sustainable packaging solutions for beauty and personal care products, catering to the increasing demand for eco-friendly alternatives. - **Self-care:** Disruptive innovation opportunity: Create a range of self-care products that prioritize sustainability and mindful consumption, attracting consumers seeking more socially and environmentally responsible options. ## Related on Trend Hunter - [Refillable Shower Gels](https://www.trendhunter.com/trends/radox.md) - [Fruit-Infused Bodycare](https://www.trendhunter.com/trends/ciroa.md) - [Upcycled Fruit Skincare](https://www.trendhunter.com/trends/upcycled-skincare.md) - [Sensitive-Friendly Body Gels](https://www.trendhunter.com/trends/soft-services-1.md) - [Refreshing Body Gels](https://www.trendhunter.com/trends/peppermint-invigorating-body-gel.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md) - [Sensorial Body Gels](https://www.trendhunter.com/trends/body-cleansing-gel.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md)