# Mental Well-Being Beverages The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing By Laura McQuarrie | Published 2024-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cucumber-mint-mindful-blend References: [bevnet](https://www.bevnet.com/news/2024/new-products-stok-gets-energized-v8-joins-grillos-for-brunch) & [us.drink-trip](https://us.drink-trip.com/products/mindful-cucumber-mint)  Calm, the number-one app for sleep, meditation and relaxation teamed up with functional beverage brand [TRIP](https://www.trendhunter.com/trends/trip-mindful-blend) to create the co-branded Cucumber Mint Mindful Blend with [soothing ingredients like magnesium, L-theanine, ashwagandha](https://www.trendhunter.com/trends/supercalm) and lion's mane. Inspired by the Eastern Standard cocktail, the TRIP x Calm Cucumber Mint Mindful Blend promotes relaxation and mental well-being with its carefully chosen ingredients. These [natural adaptogens](https://www.trendhunter.com/trends/sekwl) help the body better deal with stressors on a daily basis, and encourage resilience and balance to help people reclaim their compromised focus, creativity or energy. According to TRIP, 95% of TRIP customers who tried a Mindful Blend drink said that it made them feel calmer. On each can, customers will find a QR code that leads to Calm's website and offers three free months of the company’s services. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 87% | Activity: 92% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Beverage Blends:** Innovative drinks incorporating natural adaptogens like L-theanine and ashwagandha help consumers manage daily stress and enhance mental well-being. - **Digital-physical Integration:** Products featuring QR codes that link to online resources bridge the gap between tangible goods and digital wellness services. - **Co-branded Wellness Products:** Collaborations between wellness apps and functional beverage brands create new opportunities for comprehensive mental health support. ### Industries Being Reshaped - **Functional Beverages:** This sector is evolving with the addition of ingredients that offer cognitive and stress-relief benefits, appealing to health-conscious consumers. - **Mental Health Tech:** Digital wellness platforms are expanding their reach by partnering with physical product brands, providing holistic wellness solutions. - **Natural Supplements:** The demand for natural adaptogens and supplements is growing as consumers look for organic ways to support mental resilience and balance. ## Related on Trend Hunter - [Calming Sparkling Beverages](https://www.trendhunter.com/trends/trip-x-calm-wild-strawberry.md) - [Adaptogenic Mushroom-Powered Beverages](https://www.trendhunter.com/trends/trip-mindful-blend.md) - [Calming Beverage Blends](https://www.trendhunter.com/trends/calming-beverage.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Mindfulness-Focused Fruity Sparkling Beverages](https://www.trendhunter.com/trends/mind-garden.md) - [Mood-Enhancing Sparkling Waters](https://www.trendhunter.com/trends/recess-mood.md) - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md) - [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md) - [RTD Sparkling Adaptogenic Beverages](https://www.trendhunter.com/trends/mingle-mood.md)