# Fictional Championship Commercials The 'Cubs Win' MLB 12 Advertisement Pulls Heart Stings for Fans By Harris Jay Rosenberg Alterman | Published 2012-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cubs-win-mlb-12 References: [chicagoist](http://chicagoist.com/2012/03/06/cubs_world_series_mlb_2012.php) & [youtube](http://www.youtube.com/watch?v=JVGAfA15U1I&feature=player_embedded) The 'Cubs Win' [MLB](https://www.trendhunter.com/trends/tokyo-series) 12 The Show Commercial is an emotional minute for baseball fans and especially for [Chicago Cubs](https://www.trendhunter.com/trends/louis-de-guzman) fans. The commercial shows what it would be like if the Cubs broke the curse and won the World Series after years of struggling. In the advertisement’s fictional world when the Cubs finally win, the city of Chicago goes nuts. Buildings begin lighting up that say “[CUBS WIN](https://www.trendhunter.com/trends/called-shot)” as fireworks explode in the background. Citizens cheer in the streets as one can hear the voiceover of the ball game announcer yell, “and the north side of Chicago can breathe a sigh of relief.” People raise there hands in victory as an old man finally cuts his long beard in honor of the long-anticipated win. The Cubs Win MLB 12 The Show Commercial is quite emotional because the entire set-up is extremely realistic. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** Create emotionally captivating advertisements that resonate with fans and customers. - **Fictional Scenarios:** Develop fictional scenarios that allow customers to envision a company's success. - **Realistic Depictions:** Use realistic depictions in advertisements to create a sense of authenticity and emotional connection. ### Industries Being Reshaped - **Advertising:** Develop new advertising strategies to emotionally engage customers and promote brand loyalty. - **Entertainment:** Explore fictional scenarios in entertainment to engage fans and cultivate a deeper emotional connection with audiences. - **Sports:** Use realistic depictions in sports marketing to create a more authentic emotional connection with fans and increase engagement. ## Related on Trend Hunter - [Artist-Designed Sports Statues](https://www.trendhunter.com/trends/louis-de-guzman.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Meaty Baseball Team Pizzas](https://www.trendhunter.com/trends/chitown-pizza.md) - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Hot Dog-Themed Baseball Fan Merch](https://www.trendhunter.com/trends/canadian-baseball-fans.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md)