# Perplexing Polygonal Typeface Packaging Cuboid Takes Consumers Back in Time with Retro Fonts By Jason Soy | Published 2011-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cuboid References: [lovelypackage](http://lovelypackage.com/cuboid/) & [forceandform](http://forceandform.com/) You may not be able to distinguish what Cuboid sells based on its packaging's initial impressions, but I'm sure you'll gravitate towards the [colorful boxes](https://www.trendhunter.com/trends/crayonthemed-soda) with the quirky font and 8-bit characters anyways. That's because the Rutherford Wine Company, the makers of Cuboid, wanted to produce a Cabernet Sauvignon that would directly appeal to a more youthful crowd. I think most people can safely say that RWC's mission was a success. The packaging for Cuboid features vintage-looking colors as well as a typeface reminiscent of the video game Q*bert. It is made from [eco-friendly materials](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) and sports an 8-bit graphic of a person enjoying the drink in order to add that extra appeal to make buyers choose this [quirky wine](https://www.trendhunter.com/trends/the-prisoner-red-blend) instead of Rutherford Wine Company's competitors. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Retro Packaging:** Exploring vintage-looking colors and retro fonts in packaging designs presents disruptive innovation opportunities for companies to appeal to a more youthful crowd. - **Quirky Typeface:** Utilizing unusual fonts, like the 8-bit characters seen in Cuboid's packaging, presents disruptive innovation opportunities for companies to create unique and memorable branding. - **Eco-friendly Materials:** Embracing sustainable and eco-friendly materials in packaging designs presents disruptive innovation opportunities for companies to cater to environmentally conscious consumers. ### Industries Being Reshaped - **Wine & Spirits:** Brands in the wine and spirits industry can explore retro packaging and quirky typeface designs to attract younger consumers and differentiate themselves from competitors. - **Graphic Design:** Graphic designers can leverage the trend of retro packaging and quirky typeface to create unique and eye-catching designs that resonate with consumers. - **Eco-friendly Products:** Companies producing eco-friendly products can adopt the use of eco-friendly materials in packaging designs to align with their sustainability values and attract environmentally conscious consumers. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)