# Face-Scanning Eyewear Apps Cubitts's App Helps People Buy Glasses by Scanning Faces By Laura McQuarrie | Published 2021-07-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cubitts References: [fashionunited.uk](https://fashionunited.uk/news/fashion/cubitts-launches-app-to-revolutionise-how-to-buy-glasses/2021072056702) & [cubitts](https://www.cubitts.com/) There are different [eyewear designs](https://www.trendhunter.com/trends/framery) that work best on different face shapes and independent spectacle maker Cubitts is making it easier for people to find the right frames with its new app in beta. Powered by Heru technology, the app scans a user's face to provide [frames that fit their unique features](https://www.trendhunter.com/trends/custom-3dprinted-glasses-frames). The app boasts sub-millimeter accuracy and it helps to suggest a selection of frames that may be flattering. With this app, the [buying experience](https://www.trendhunter.com/trends/breezm-expands) has the potential to be simplified, since it decreases the risk of people wasting their time on hit-and-miss styles. Thanks to its technology, Cubitts measures the face across various points, horizontally and vertically, including the nose bridge, sphenoid, head width, temple width, angles of the nose and more. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Face-scanning Technology:** Developing face-scanning technology can enable personalization of products like eyewear, providing sub-millimeter accuracy to fit unique features. - **App-based Purchasing Experience:** Apps that utilize face-scanning technology can enhance the purchasing experience by suggesting frames that are flattering and fit a user's unique features. - **Personalized Retail:** Integrating face-scanning technology into retail can create a personalized shopping experience that decreases the risk of wasteful purchases and improves customer satisfaction. ### Who This Affects Most - **Eyewear:** Eyewear companies can utilize face-scanning technology to create a personalized purchasing experience and increase customer satisfaction. - **Retail:** Retail companies can integrate face-scanning technology into their shopping experience to create personalized product recommendations and improve customer satisfaction. - **Technology:** Developing face-scanning technology for retail and product personalization can disrupt traditional purchasing experiences and create new business opportunities within the technology sector. ## Related on Trend Hunter - [AI Eyewear Try-Ons](https://www.trendhunter.com/trends/pairfect-match-ai.md) - [Optician-Focused AI Retail Solutions](https://www.trendhunter.com/trends/opticianai.md) - [AI-Powered Eyewear Apps](https://www.trendhunter.com/trends/lucyd-app.md) - [Demo Fit Workflows](https://www.trendhunter.com/trends/vision-pro-demo-fit.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Virtual Piercing Apps](https://www.trendhunter.com/trends/the-face-piercing-app.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Aviation-Centric Facial Imaging Apps](https://www.trendhunter.com/trends/facial-imaging-app.md)