# Chic Stackable Cosmetic Packaging The 'Cubessence' Bottles by Lua Haozhen Have a Haute Design By Michael Hemsworth | Published 2019-10-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cubessence-bottles References: [yankodesign](https://www.yankodesign.com/2019/10/17/cosmetic-bottles-that-stack-into-each-other-for-functionality-as-well-as-beauty/) The conceptual 'Cubessence' bottles are a chic [packaging solution for the cosmetic industry](https://www.trendhunter.com/trends/absolute-collection) that puts a focus on high-end aesthetics as well as functionality to create a more balanced design. Created by Lua Haozhen, the bottles feature a hollow base that allow them to be stacked one on top of the other to save space on a store shelf or in a bathroom cupboard. The sharp cubic design of the bottles also makes them highly efficient when it comes to shipping by not taking up any unnecessary space for enhanced [eco benefits](https://www.trendhunter.com/trends/adapte-collection). The conceptual 'Cubessence' bottles also help consumers to use every last drop of a product thanks to the angled bottom that will slide it to one side for pumping out. The bottles are the winner of the 2019 Red Dot Design Concept Award. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Stackable Cosmetic Packaging:** Disruptive innovation opportunity: Develop stackable packaging solutions for cosmetics industry that prioritize high-end aesthetics and functionality to optimize space and shipping efficiency. - **High-end Aesthetics:** Disruptive innovation opportunity: Design highly aesthetic packaging solutions for cosmetic products that appeal to luxury and high-end markets. - **Functional Design:** Disruptive innovation opportunity: Create cosmetic packaging with innovative features like angled bottoms that facilitate product usage and minimize waste. ### Where This Applies - **Cosmetic:** Disruptive innovation opportunity: Rethink packaging designs in the cosmetic industry to offer space-saving, eco-friendly solutions that enhance the overall consumer experience. - **Shipping:** Disruptive innovation opportunity: Develop shipping solutions that optimize space by designing packaging that is efficient, stackable, and eco-friendly. - **Luxury Goods:** Disruptive innovation opportunity: Design packaging solutions with high-end aesthetics that specifically cater to luxury goods markets, offering a more premium and visually appealing experience. ## Related on Trend Hunter - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Interchangeable Component Cosmetic Packaging](https://www.trendhunter.com/trends/adapt-collection.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Minimal Spray Bottle Concepts](https://www.trendhunter.com/trends/nube.md) - [Travel-Friendly Toiletry Packaging](https://www.trendhunter.com/trends/carry-on-bottle.md)