# Hexahedron Flacons The Cube Pour Homme Packaging Embodies the Product Name By Amelia Roblin | Published 2011-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cube-pour-homme-packaging References: [thedieline](http://www.thedieline.com/blog/2011/2/18/cube-pour-homme.html) & [mike-flache](http://www.mike-flache.com/en/work/cube/) Sometimes the simpler the branding, the more attractive a product is, and this Cube Pour Homme packaging is a [prime](https://www.trendhunter.com/trends/skincare-advent-calendars) example. The geometric shape of the [cologne bottle](https://www.trendhunter.com/trends/perfumery-methods) epitomizes the [fragrance's label](https://www.trendhunter.com/trends/cos-perfumery), creating a clever container that emits elegance and class. Designed by Mike Flache of Germany, Cube Pour Homme packaging incorporates three sliced segments. The capless perfume bottle remains in a closed position in its cubic form, and can be sprayed only when its fragments are misaligned. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Geometric Packaging:** There is an opportunity for disruptive innovation in creating unique packaging designs that incorporate geometric shapes to enhance branding and appeal. - **Minimalist Branding:** Simplifying branding elements and focusing on a minimalistic design aesthetic can increase the attractiveness and desirability of a product. - **Interactive Packaging:** Developing packaging that requires user interaction, such as aligning fragments to activate or use the product, can create a more engaging and memorable consumer experience. ### Where This Applies - **Fragrance:** Innovative packaging designs like the Cube Pour Homme can disrupt the fragrance industry by elevating the visual appeal and creating a unique selling point for products. - **Design:** There is an opportunity for disruption in the design industry by incorporating geometric shapes and minimalistic elements to create visually striking and functional packaging solutions. - **Consumer Goods:** Interactive packaging concepts can disrupt the consumer goods industry by creating memorable and interactive experiences that strengthen brand loyalty and drive sales. ## Related on Trend Hunter - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Stackable Home Fragrances](https://www.trendhunter.com/trends/modular-room-fragrance.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)