# 3D Geometric Watches Cube by Matthias Zschaler is a Fun Illusion By Vittoria Natarelli | Published 2010-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cube-by-matthias-zschaler References: [dezeen](http://www.dezeen.com/2010/08/03/cube-by-matthias-zschaler/) Cube by Matthias Zschaler makes time-telling more fun because the [watch gives the illusion](https://www.trendhunter.com/trends/otsuka-lotec-no5-kai) that it's a 3D cube. German designer Zschaler created this interesting watch in a range of different colors. Better than a [round watch](https://www.trendhunter.com/trends/type-8-daniel-engelberg), the Cube could easily confuse anyone who's using it. The Cube by Matthias Zschaler is definitely a [fun use of the geometry](https://www.trendhunter.com/trends/illusion-box) we learned in high school. **Implications** - Many consumers in today's society are seeking quick fixes for boredom and restlessness caused by a hectic schedule of work, school and family schedules. Products that can infuse some eccentricity or quirkiness into the mundane lives of consumers will appeal to a large clientele. Businesses and companies will benefit by creating everyday products that have been enhanced to create an illusion of uniqueness or originality. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Illusion Watches:** Creating watches that use illusions to provide a fun and unique way to tell time gives consumers a quick fix for boredom and restlessness caused by hectic schedules - **Geometric Timepieces:** Designing watches that transcend traditional round shapes in favor of geometric designs such as cubes and squares creates a unique selling proposition and can set a brand apart from competitors - **Quirky Everyday Products:** Enhancing everyday products with features or designs that create an illusion of uniqueness or originality offers businesses the opportunity to tap into consumers' desire to infuse some eccentricity or quirkiness into mundane tasks ### Who This Affects Most - **Watchmaking:** The watchmaking industry can benefit from creating geometric designs and illusions in their timepieces to appeal to modern consumers' desire for uniqueness and quirkiness - **Consumer Electronics:** By incorporating illusions and geometric designs into their products, consumer electronics manufacturers can appeal to consumers' desire for fun and novelty, creating a unique selling proposition for their brand - **Fashion and Accessories:** Incorporating geometric and illusion designs into fashion accessories like watches offers a chance to differentiate a brand from competitors and appeal to consumers' desire for eccentricity and uniqueness ## Related on Trend Hunter - [Connected Simplicity-Focused Clocks](https://www.trendhunter.com/trends/smart-rubiks-cube-clock.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md) - [Postmodern Cone Structural Timepieces](https://www.trendhunter.com/trends/postmodern-cone-watch.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Flippable Cubic Timer Clocks](https://www.trendhunter.com/trends/ticktime-cube.md) - [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md) - [Interactive Gaming Cubes](https://www.trendhunter.com/trends/rubiks-wowcube.md) - [Multiple Dice-Inspired Digital Watches](https://www.trendhunter.com/trends/d20-digital-watch.md)