# Storytelling Holiday Pop-Ups Cubcoats x Amazon IRL Invites Kids to Discover Character Stories By Laura McQuarrie | Published 2019-11-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cubcoats-holiday-popup References: [prnewswire](https://www.prnewswire.com/news-releases/cubcoats-creates-magical-holiday-pop-up-experience-with-amazon-at-del-amo-fashion-center-300953665.html) & [cubcoats](http://www.cubcoats.com) Cubcoats was the number one bestseller in the [stuffed animal and plush toy](https://www.trendhunter.com/trends/buildabear-x-hello-kitty) category [Amazon](https://www.trendhunter.com/trends/holiday-shop) Prime Day, so Cubcoats teamed up with Amazon to create a unique [holiday pop-up experience](https://www.trendhunter.com/trends/disneys-zootopia-2) for kids. The Cubcoats x Amazon IRL pop-up in California will be open throughout the holiday season and gives kids the chance to get to know the stories of each character in real life. Cubcoats take the form of plushies that can transform into hoodies, making them companions that are wearable and playable—and as such, the toys for kids ages two to eight are perfect for families that like to travel light. The wearable toys are designed to share comfort, imagination and empowerment with kids and at the pop-up, young ones will be able to participate in fun photo opportunities and adventures with their family. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Wearable Toys:** Disruptive innovation opportunity: Create innovative wearable toys that combine functionality and playfulness. - **Interactive Pop-up Experiences:** Disruptive innovation opportunity: Design interactive pop-up experiences that bring physical products to life and engage consumers in a unique way. - **Transformative Plushies:** Disruptive innovation opportunity: Develop plushies that transform into other wearable forms, adding versatility and excitement to traditional plush toys. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunity: Incorporate technology and functionality into traditional toys to create new and engaging products. - **Retail and E-commerce:** Disruptive innovation opportunity: Create immersive and interactive retail experiences to attract and engage customers in the digital era. - **Children's Apparel:** Disruptive innovation opportunity: Merge fashion and play by designing clothing that doubles as wearable toys for children. ## Related on Trend Hunter - [Life-Size Claw Machines](https://www.trendhunter.com/trends/claw-machine.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Kids' Interactive Sensory Toys](https://www.trendhunter.com/trends/interactive-and-multisensory-toys.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Miniature Collectible Pop-Ups](https://www.trendhunter.com/trends/world-of-miniverse.md) - [Kid-Targeted Holiday Bundles](https://www.trendhunter.com/trends/holiday-bundles-for-kids.md)