# Bright Wood Blocks Julian Robin and the Cub Lamp, a Block of Wood and a Lamp By Jessica Marcel | Published 2010-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cub-lamp References: [mocoloco](http://mocoloco.com/fresh2/2010/03/25/cub-lamp-by-julian-robin.php) & [hix-edition](http://www.hix-edition.com/Pagecub.html) French designer Julian Robin has designed a tricky piece of furniture. The Cub Lamp looks like a normal block of wood (because it's totally normal to have a block of wood sitting in your house), until you turn it on (and I know you know how to do that) and it becomes a light. The interior of the Cub Lamp is etched with a [leaf design](https://www.trendhunter.com/trends/wooden-soul). The contrast between on and off presents a comment on nature. When off, the Cub Lamp bares little resemblance to its original form. When on, the tree the wood once was shines through. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Dual-purpose Furniture:** Designing furniture that serves multiple purposes, such as a block of wood becoming a lamp, offers both practical and aesthetic benefits. - **Nature-inspired Decor:** Incorporating natural elements and motifs, like the leaf design etched in the Cub Lamp, into furniture and decor can add a calming and organic feel to spaces. - **Unconventional Lighting:** Exploring unique and unexpected ways to incorporate lighting, such as the seemingly ordinary block of wood becoming a lamp, creates opportunities for innovative and eye-catching designs. ### Sectors Adopting This - **Furniture Design:** Furniture designers can use the concept of dual-purpose furniture to create pieces that are both functional and visually interesting. - **Home Decor:** Home decor companies can incorporate natural elements and motifs into their designs to create a soothing and on-trend aesthetic. - **Lighting Design:** Lighting designers can create unconventional lighting fixtures that mimic everyday objects, like the Cub Lamp, to add a playful and unexpected element to spaces. ## Related on Trend Hunter - [Sculptural Wooden Lamps](https://www.trendhunter.com/trends/arc-lamp.md) - [Modular Brick Lamps](https://www.trendhunter.com/trends/brick-light.md) - [Wooden Sustainable Table Lamps](https://www.trendhunter.com/trends/woodo.md) - [Hanging Lantern-Like Table Lamps](https://www.trendhunter.com/trends/woodo-table-lamp.md) - [Serene Wooden Dynamic Lamps](https://www.trendhunter.com/trends/sleepy-wood.md) - [Sculpted Wooden Desktop Illuminators](https://www.trendhunter.com/trends/sleepy-wood-desk-lamp.md) - [Sleek Rechargeable Marbled Lamps](https://www.trendhunter.com/trends/solid-table-light.md) - [Folded Timber Lamps](https://www.trendhunter.com/trends/flatpack-timber-lamp.md) - [Twisting Timber Lampshade Designs](https://www.trendhunter.com/trends/twisted-lasercut-wooden-lampshade.md)