# Store Houses Everything in the Cualquier Verdura is for Sale, From Chocolates to Plants By Pia Giudice | Published 2009-05-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cualquier-verdura References: [shift.jp.org](http://www.shift.jp.org/en/archives/2009/03/cualquier_verdura.html) The Cualquier Verdura was dreamed up by Violeta and Esteban Brenman, siblings who took a house and turned it into a store, making everything inside it available for sale. The Cualquier Verdura is filled with [furniture, from couches and tables](https://www.trendhunter.com/trends/casa-cruda) to [soap and kitchen tools](https://www.trendhunter.com/trends/Tottus-x-Ximena-Llosa), toys, clothes, plants, books and even chocolate and cookies. Cualquier Verdura, which is in a [historical Buenos Aires, Argentina neighborhood](https://www.trendhunter.com/trends/forest-house-1) called San Telmo, literally translates to “any vegetable”, but colloquially is used to describe "anything." ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Pop-up Retail:** The concept of turning a house into a store presents a disruptive innovation opportunity for businesses to experiment with pop-up retail experiences. - **Curated Shopping:** The Cualquier Verdura store showcases a wide range of products from different categories, highlighting the trend of curated shopping experiences that cater to various consumer needs. - **Blurring Retail Boundaries:** By selling everything from furniture to chocolates, Cualquier Verdura exemplifies the trend of blurring retail boundaries and creating multi-functional spaces that cater to diverse customer preferences. ### Industries Being Reshaped - **Retail:** The Cualquier Verdura store concept opens up disruptive innovation opportunities for retailers to explore unique store formats and transform traditional retail experiences. - **Hospitality:** By transforming a house into a store, Cualquier Verdura explores the intersection of retail and hospitality, presenting an opportunity for the hospitality industry to integrate retail experiences into their spaces. - **Interior Design:** The Cualquier Verdura store's focus on furniture and home decor presents disruptive innovation opportunities for the interior design industry to collaborate with retailers and create immersive shopping experiences. ## Related on Trend Hunter - [Plant-Based Latin Entrees](https://www.trendhunter.com/trends/latin-entrees.md) - [Gardening Furniture Systems](https://www.trendhunter.com/trends/verda-garden.md) - [Plant-Based Latin Food Deals](https://www.trendhunter.com/trends/cinco-de-mayo-deals.md) - [Vaulted Glass Roofed Greenhouses](https://www.trendhunter.com/trends/casa-de-vidrio.md) - [Vibrant Greengrocer Pop-Ups](https://www.trendhunter.com/trends/fruteria.md) - [Garden Shed-Inspired Mexican Restaurants](https://www.trendhunter.com/trends/plumbago-restaurant.md) - [Architecture-Inspired Indoor Gardens](https://www.trendhunter.com/trends/vegetment-vegetable-cultivator.md) - [Climate-Managing Greenhouse Concepts](https://www.trendhunter.com/trends/livable-greenhouse.md) - [Compact Canned Houseplants](https://www.trendhunter.com/trends/trader-joes-mini-can-foliage.md)