# Sheer Sun Protection Primers The CōTZ Face Prime & Protect SPF 40 Formula is Lightweight By Jana Pijak | Published 2019-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ctz-face-prime References: [cotzskincare](https://cotzskincare.com/product/cotz-face-natural-tinted-spf-40/) The [CōTZ](https://www.trendhunter.com/trends/sensitive-nontinted-mineral-sunscreen) Face Prime & Protect SPF 40 formula is lightweight and effectively shields wearers from UVA-UVB rays. The primer boasts a light tint that turns translucent when blended, making it suitable for all skin tones and types. In addition to helping users achieve a flawless complexion when applied under makeup, the product is also water-resist and sweat-proof. The summer-ready primer is made to be [reef-friendly](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen) and is made without animal testing. The CōTZ Face Prime & Protect SPF 40 formula is free from harsh chemicals and preservatives, making it a choice conscious consumers can trust. The brand prides itself on creating a "healthier sunscreen" for all and this dual-purpose product puts practicality first while also focusing on clean ingredients and eco-friendly production practices. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Lightweight Sun Protection:** Developing lightweight sun protection products that effectively shield wearers from UVA-UVB rays and are suitable for all skin tones and types. - **Reef-friendly Primers:** Creating primers that are not only effective in achieving a flawless complexion, but also environmentally friendly and free from harsh chemicals and preservatives. - **Dual-purpose Skincare:** Designing skincare products that serve multiple purposes, such as acting as a primer under makeup, while also focusing on clean ingredients and eco-friendly production practices. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can explore opportunities to develop lightweight sun protection products that cater to different skin tones and types. - **Cosmetics:** The cosmetics industry can innovate by creating primers that not only provide a flawless complexion but are also reef-friendly and made with clean ingredients. - **Sustainable and Eco-friendly Products:** Companies in the sustainable and eco-friendly products industry can tap into the market demand by developing multi-purpose skincare products that prioritize clean ingredients and eco-friendly production practices. ## Related on Trend Hunter - [Gentle Broad Spectrum Sunscreens](https://www.trendhunter.com/trends/sensitive-nontinted-mineral-sunscreen.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md)