# Esports Protein Bar Sponsors Belong Gaming Arenas Launches CTRL Protein Bars at its US Locations By Kanesa D | Published 2022-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ctrl References: [esportsinsider](https://esportsinsider.com/2022/09/belong-arenas-ctrl-protein-bars-us-locations) & [belong.gg](https://www.belong.gg/)  [Belong Gaming Arenas](https://www.trendhunter.com/trends/belong-gaming-arenas-1), a subsidiary of Vindex, has partnered with meal replacement company [CTRL](https://www.trendhunter.com/trends/meal-onthego-bars) to supply all of Belong’s US facilities with the brand’s ‘Meal-On-The-Go’ protein bars. This partnership also marks the introduction of CTRL as presenting sponsor of Belong’s upcoming competitive events this fall. Additionally, Belong’s monthly subscription holders will receive 10 free bars when they sign up or renew their membership. CTRL is an emerging brand in the meal replacement and food supplements industry. Pioneered by [Team Envy](https://www.trendhunter.com/trends/team-liquid-2) founder Skyler Johnson, the company is dedicated to offering protein shakes and bars to its customer base. “By bringing these products into our arenas and introducing current and future generations of gamers to healthier options, we can instill healthy habits, enhance wellness promotion, and, ultimately, change the narrative.” Image Credit: Belong Gaming Arenas, Vindex ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Esports Nutrition Sponsorship:** Opportunity for meal replacement and supplement companies to enter the esports market by partnering with gaming arenas and teams. - **Healthy Eating in Competitive Gaming:** Promoting healthier options in the competitive gaming community through the introduction of nutritious snack options. - **Subscription Service Perks:** Potential for meal replacement companies to provide promotional perks for monthly subscribers to encourage customer loyalty. ### Industries Being Reshaped - **Meal Replacement Industry:** Opportunity for meal replacement companies like CTRL to gain brand exposure and attract new customers through sponsorship deals in the esports industry. - **Food Supplements Industry:** Expanding into the esports industry to meet the growing demand for supplements among gamers. - **Gaming Arena Industry:** Gaming arenas can benefit from partnerships with nutrition companies to offer healthy snack options to their customers and enhance overall wellness promotion. ## Related on Trend Hunter - [Grab-and-Go Meal Bars](https://www.trendhunter.com/trends/meal-onthego-bars.md) - [Esports Nutrition Partnerships](https://www.trendhunter.com/trends/version1.md) - [Nutrition-Focused Esports Deals](https://www.trendhunter.com/trends/rawq.md) - [Esports-Branded Energy Drinks](https://www.trendhunter.com/trends/gbeat-energy-drinks.md) - [Multi-Brand Esports Deals](https://www.trendhunter.com/trends/college-rivals.md) - [Citrusy Esports Drink Powders](https://www.trendhunter.com/trends/glytch-energy.md) - [Esports Arena Partnerships](https://www.trendhunter.com/trends/belong-gaming-omnic.md) - [Esports Commercial Deals](https://www.trendhunter.com/trends/lionscreed.md) - [Health-Focused Esports Deals](https://www.trendhunter.com/trends/team-liquid-2.md)