# Street Style Lookbooks Ctrl Autumn/Winter 2009/2010 Features Informal Photography By Marissa Brassfield | Published 2009-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ctrl-autumn-winter-2009-2010 References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/09/ctrl-autumnwinter-200910-menwomen.html) & [ctrlclothing](http://www.ctrlclothing.com/) The Ctrl Autumn/Winter 2009/2010 lookbook takes a page from [street style blogs](https://www.trendhunter.com/trends/day-3-capsule-2) that capture their models in the midst of their daily activities. Each image looks like something that would appear one one of those sartorial blogs, as it possess the same flippant, carefree attitude and informal styling. Check out more images from the Ctrl Autumn/Winter 2009/2010 collection above, and keep clicking for more [informal sartorial features](https://www.trendhunter.com/trends/asos-inspired-by). **Implications** - The growing pattern of [street-style clothing](https://www.trendhunter.com/trends/observe) is a reflection of how businesses are looking back towards the everyday customer for inspiration. Consumer patterns are a great way for companies to find influence for products and designs, as these individuals can mix and match from various brands. In doing so, new concepts emerge that competing companies may overlook. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Street Style Clothing:** Disruptive innovation opportunity: Businesses can tap into the growing trend of street-style clothing to inspire new product designs and cater to the everyday customer. - **Influencer Marketing:** Disruptive innovation opportunity: Companies can collaborate with street style influencers to promote their products and reach a wider audience. - **Informal Styling:** Disruptive innovation opportunity: Brands can embrace the informal styling trend showcased in street style lookbooks to create more relaxed and accessible fashion choices. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Fashion retailers can adopt the street-style trend in their collections to attract a broader customer base and create unique offerings. - **Photography:** Disruptive innovation opportunity: Photographers can explore street-style aesthetics in their work and cater to the demand for more authentic and relatable imagery. - **Marketing and Advertising:** Disruptive innovation opportunity: Marketing agencies can develop campaigns centered around street-style fashion to engage with younger, trend-savvy audiences and drive brand awareness. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)