# Blurred Face Streetwear Editorials ÖCTAGON's Spring/Summer Collection Draws Heavily from the 90s By Riley von Niessen | Published 2017-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ctagon References: [hypebeast](https://hypebeast.com/2017/7/octagon-2017-spring-summer-collection-lookbook) & [octagon-exe](http://www.octagon-exe.com/shop/) ÖCTAGON, a skate brand that's known for its unique graphics and bold branding, recently updated its selection of offerings with its Spring/Summer 2017 collection. To promote its new collection, the brand lensed a lookbook that features a variety of male models, who are often shown with their faces blurred. This effect gives the shots an eye-catching aesthetic, especially as they're paired with [minimalist backdrops](https://www.trendhunter.com/trends/day-3-capsule-2) that enable the apparel itself to be at the forefront. In terms of [graphic designs and cuts](https://www.trendhunter.com/trends/one-on-one-collection), the apparel takes cues form 1990s fashion, making for a nostalgic collection that's likely to appeal to [skate fanatics](https://www.trendhunter.com/trends/october-collection) who still favor old school looks. The whole ÖCTAGON collection is expected to drop on July 5th, when it will be available from its online store, as well as from a number of select retailers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Blurred-face Fashion Photography:** Opportunity for photographers and fashion brands to experiment with an edgy and attention-grabbing aesthetic by using blur and unconventional techniques. - **Nostalgic Skate Style:** Opportunity for fashion brands, particularly those targeting skate enthusiasts, to tap into the 90s nostalgia wave by incorporating retro designs and cuts into their clothes. - **Minimalist Backdrops:** Opportunity for photographers and fashion brands to focus on the clothing as the main subject of their photography by using simple and unobtrusive backgrounds. ### Where This Applies - **Fashion:** The fashion industry can utilize the trend of blurred-face photography to create innovative and unique clothing ads and lookbooks for brands. - **Photography:** The photography industry can take advantage of the trend of minimalist backdrops to focus on the subject of their photos and create visually compelling content. - **Skateboarding:** The skateboarding industry can incorporate the trend of 90s nostalgia and retro designs into their clothing and merchandise to appeal to the current trend of vintage-inspired fashion. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Boundary-Pushing Footwear Collabs](https://www.trendhunter.com/trends/oakley-factory-team-x-brain-dead.md)