# Rugged Jewelry Brand Timepieces The Tiffany & Co. CT60 DLC Watch Breaks Brand Tradition By Michael Hemsworth | Published 2017-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ct60-dlc-watch References: [uncrate](https://uncrate.com/article/tiffany-and-co-ct60-dlc-watch/) & [tiffany](http://www.tiffany.com/watches/watches-tiffany-ct60) Tiffany & Co. is a brand associated with that signature blue, lots of sterling silver and diamonds, but the Tiffany & Co. CT60 DLC Watch deviates in order to offer gentlemen a demure timepiece option. Keeping a completely monochromatic aesthetic, the watch features a stainless steel case that has been coated with black DLC and a white metal appliqué that is finished with a date window at the bottom and accompanying dials. The Tiffany & Co. CT60 DLC Watch comes in two variations including the 40mm time-only style and the 42mm chronograph in order to satisfy preferences for more simplicity or functionality, respectively. The timepiece features a black and gray material strap in order to add softness and an unexpected level of casualness to the high-end timepiece. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 25% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Watch Design:** Designing watches with all components in the same color presents an opportunity for luxury brands to offer more demure options for their customers. - **Functional and Non-functional Watch Styles:** Offering watches with a variety of functions and design features allows luxury brands to appeal to customers with different preferences. - **Material Experimentation for Watch Straps:** Exploring the use of unexpected materials for watch straps presents an opportunity for luxury brands to add a unique touch to their timepieces. ### Sectors Adopting This - **Luxury Watchmaking:** The luxury watchmaking industry can benefit from exploring innovative design features to appeal to a wider range of customers. - **Jewelry Design:** Jewelry designers can expand their product offerings and customer base by incorporating watchmaking into their brand portfolio. - **Fashion and Accessories:** Fashion and accessories brands can add luxury timepieces to their lineup and differentiate themselves from competitors by experimenting with innovative design features. ## Related on Trend Hunter - [Gem-Set Timepieces Lineups](https://www.trendhunter.com/trends/tiffany-co-1.md) - [Luxury Time Sculptures](https://www.trendhunter.com/trends/airways-diamond-edition.md) - [Collaborative Luxury Timepieces](https://www.trendhunter.com/trends/collaborative-luxury-timepiece.md) - [Rope-Inspired Timepiece Designs](https://www.trendhunter.com/trends/solarpowered-watches1.md) - [Elegant High-Performance Watches](https://www.trendhunter.com/trends/tissot-prx-powermatic-80.md) - [High-End Metallic Timepiece Models](https://www.trendhunter.com/trends/tissot-prx.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Watch Collection Extensions](https://www.trendhunter.com/trends/prx-collection.md) - [Turquoise Timepiece Collections](https://www.trendhunter.com/trends/turquoise-timepiece.md)