# Glittering Crystal Sneakers The Crystal-Studded PUMA Suede Was Made in with Swarovsk By Justin Lam | Published 2018-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crystalstudded-puma-suede References: [luxurylaunches](http://luxurylaunches.com/fashion/puma-unveils-swarovski-studded-suedes-in-celebration-of-the-sneakers-50th-anniversary.php) & [respect-mag](https://respect-mag.com/2018/12/puma-suede-50-team-up-with-swarovski-for-launch/) Originally launched in 1968, the [PUMA](https://www.trendhunter.com/trends/avanti) Suede is considered to be an iconic sneaker for the brand, and in celebration of its 50th anniversary, the footwear company intends to release a crystal-studded PUMA Suede. Created in association with [Swarovski](https://www.trendhunter.com/trends/nike-vomero-plus), the crystal-studded PUMA Suede is meant to exude a sense of breathtaking elegance while also enhancing the shoe's iconic contemporary style. Serving as an example of the creative culmination of forces at Swarovski and PUMA, this limited-edition sneaker dons a suede black upper, a clean white sole, and black waxed laces. The core design elements are complemented by form strip garnished in Swarovski crystals, adding an illustrious contrast to the jet black upper. The limited-edition crystal-studded PUMA Suede will be officially released on December 13, 2018. Image Credit: PUMA/Swarovski ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 63% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Crystal-studded Sneakers:** The incorporation of crystals in sneakers presents an opportunity for luxury brands to merge fashion and sportswear. - **Iconic Anniversary Editions:** The release of special anniversary editions allows brands to tap into nostalgia and attract collectors and long-time fans. - **Collaborations with Jewelry Brands:** Partnerships with jewelry brands like Swarovski offer the chance for footwear companies to create unique, high-end products. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands can explore the integration of crystals in their footwear to elevate their product offerings and appeal to affluent consumers. - **Collectibles:** For the collectibles market, limited-edition anniversary sneakers with unique design elements present an attractive investment opportunity. - **Jewelry and Accessories:** Jewelry and accessories companies can collaborate with footwear brands to create exclusive crystal-studded sneakers that cater to fashion-forward consumers. ## Related on Trend Hunter - [Ultra-Cushioned Crystal-Covered Sneakers](https://www.trendhunter.com/trends/nike-vomero-plus.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md) - [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Crystal Cave-Inspired Sneakers](https://www.trendhunter.com/trends/crystal-cave-sneaker.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md)