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# Crystal Encrusted Baby Grands
The Crystalrock Piano is for the Deep-Pocketed Piano Man

By Michael Hines | Published 2010-11-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/crystalroc-piano
References: [bornrich.org](http://www.bornrich.org/entry/crystalroc-teams-up-with-steinway-sons-for-swarovski-studded-pianos/) & [crystalroc.blogspot](http://crystalroc.blogspot.com/2010/11/crystalroc-piano-worlds-first-range-of.html)

Elton John must be losing his mind over the new CrystalRoc Piano. CrystalRoc and [Steinway & Sons](https://www.trendhunter.com/trends/piano-streaming) have teamed up to create a line of customizable [Swarovski](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper) crystal-encrusted pianos.

Each CrystalRoc Piano is a one-of-a-kind with the buyer being able to choose their own color and unique crystallization style. These pianos start at $800,000, so it's a good bet that you won't be learning how to play 'Tiny Dancer' on one of these anytime soon.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 11% | Activity: 20% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Customization:** The CrystalRoc Piano offers a glimpse into the emerging trend of opulent customization that appeals to the ultra-wealthy market segment.
- **Artistic Collaboration:** The collaboration between CrystalRoc and Steinway & Sons highlights the growing trend within the art industry of collaborating with other creatives to produce unique, one-of-a-kind pieces.
- **Affluent Musical Experience:** With the birth of the CrystalRoc Piano, the trend of exclusive luxurious musical experiences for the wealthy and elite is gaining ground within the industry.

### Where This Applies

- **Luxury Goods:** The CrystalRoc Piano is a prime example of an area within the luxury goods industry that is ripe for disruptive innovation: ultra-customizable, high-end pieces for a sector of the population with cash to spare.
- **Art and Design:** The CrystalRoc Piano taps into the need for collaboration and the desire to create unique artworks within the art and design industry, making it a space for disruptive innovation.
- **Home Entertainment and Music:** The rise of the CrystalRoc Piano points to a need for more exclusive, high-end musical experiences in the home entertainment and music industry, which presents an opportunity for disruptive innovation in this space.

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