# Glittery Male Glam The New Crystallized Swarovski Menswear Collection By Marissa Liu | Published 2009-12-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/crystallized-swarovski-menswear References: [bornrich.org](http://www.bornrich.org/entry/crystallized-swarovski-to-tap-men-s-wear-market/) & [crystallized.swarovski](http://crystallized.swarovski.com/Portal.Node/portal?gentics.am=content&p.contentid=10007.105048) Introducing a new collection that let men sparkle: the Crystallized Swarovski menswear collection. A group of international and Japanese fashion designers were tapped by the [crystal retailer](https://www.trendhunter.com/trends/swarovski-celebrates-130-years) to design a range of [apparel and accessories (including footwear)](https://www.trendhunter.com/trends/crystalstudded-clogs) for men that would include the [crystals Swarovski is famous for](https://www.trendhunter.com/trends/oakley-x-swarovski) and other gemstones. The new Crystallized Swarovski menswear collect was recently unveiled at a gala event in Aoyama, Japan. The range should be available in Spring 2010. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Male Crystal Fashion:** The Crystallized Swarovski menswear collection introduces men's fashion apparel and accessories with Swarovski crystals and other gemstones. - **Glamorous Men's Fashion:** The inclusion of Swarovski crystals in men's fashion creates a new trend for men's glamour and luxury clothing. - **Gender-neutral Fashion:** The Crystallized Swarovski menswear collection challenges gender norms by introducing sparkling and luxurious elements in men's clothing and accessories. ### Sectors Adopting This - **Fashion:** The Crystallized Swarovski menswear collection disrupts men's fashion industry by adding luxurious and sparkling elements in male clothing. - **Jewelry:** The Crystallized Swarovski menswear collection creates a new demand for men's jewelry with Swarovski crystals and other gemstones incorporated into the designs. - **Retail:** Retail stores specializing in men's fashion and jewelry are presented with an opportunity to gain a competitive edge by incorporating the Crystallized Swarovski menswear collection into their offering. ## Related on Trend Hunter - [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md) - [Animated Creature Jewelry Collections](https://www.trendhunter.com/trends/trolls-x-swarovski.md) - [Sparkling Crystal Hangbags](https://www.trendhunter.com/trends/crystal-swipe.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Culturally Enriched Jewelry Lines](https://www.trendhunter.com/trends/2025-diwali-season.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md)