# Gas Station Pin-Up Pictorials The Crystal Renn Agent Provocateur Spring 2013 Campaign Beams By Jordan Sowunmi | Published 2013-01-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/crystal-renn-agent-provocateur References: [selectism](http://www.selectism.com/2013/01/22/crystal-renn-for-agent-provocateur-spring-summer-2013-campaign/) & [agentprovocateur](http://www.agentprovocateur.com/) The formula for [luxury lingerie lines](https://www.trendhunter.com/trends/lorette-springsummer-collection) looking to make a splash with a new campaign is simple: combine an unusual setting with one of the world's top models and an [avant-garde photographer](https://www.trendhunter.com/trends/alessandro-micheles), which is precisely what the the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign does with high-minded style. The Crystal Renn Agent Provocateur Spring/Summer 2013 campaign was shot by French photographer Olivier Zahm, perhaps best known for his work at French culture and fashion trendsetter Purple Magazine. Zahm photographs Renn in a distinctly 70s gas station, the 26-year-old American bombshell exuding a powerful, [upper-class sexuality](https://www.trendhunter.com/trends/songs-of-siren). The most indelible image in the Crystal Renn Agent Provocateur Spring/Summer 2013 campaign sees the Florida native in a pink and yellow-flecked outfit, head cocked to the side, her hands loosely gripping a remote-controlled monster truck. The shot is playful, mischievous, and lighthearted -- everything you want in (and out of) lingerie. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Unconventional Photoshoots:** The success of the Crystal Renn Agent Provocateur campaign illustrates the potential for lingerie campaigns shot outside of conventional studio settings. - **Sophisticated Sexy:** The Crystal Renn Agent Provocateur campaign suggests an opportunity for lingerie lines to market their products as both high-end and provocative. - **Modern Pin-up:** The playful and playful aesthetic of the Crystal Renn Agent Provocateur campaign suggests a trend toward modern interpretations of classic pin-up styles. ### Industries Being Reshaped - **Lingerie:** The Crystal Renn Agent Provocateur campaign highlights opportunities for lingerie companies to collaborate with high-profile photographers to differentiate their products. - **Photography:** The success of the Crystal Renn Agent Provocateur campaign illustrates a potential market for fashion photographers with a unique aesthetic and perspective. - **Advertising:** The Crystal Renn Agent Provocateur campaign showcases the potential for unconventional advertising campaigns to generate buzz for luxury lingerie lines. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)