# Fashion-Branded Vodka Packaging The Crystal Head Vodka x Joshua Kane Collaboration is Luxurious By Michael Hemsworth | Published 2022-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/12/crystal-head-partners-with-joshua-kane/) & [crystalheadvodka](https://www.crystalheadvodka.com/age_check)  The [Crystal Head Vodka](https://www.trendhunter.com/trends/crystal-head-vodka-1) x Joshua Kane collaboration has been announced as a luxury take on the former brand's iconic skull-shaped packaging that's sure to be a collector's item amongst discerning drinkers alike. The packaging update includes three [luxury bottle casings](https://www.trendhunter.com/trends/customized-whiskey) created by fashion designer and bespoke tailor Joshua Kane, and give the bottle a distinctly demure appearance. The packaging update plays on the skull-shaped vodka bottle and shrouds it in a series of flamboyant fabrics. The aesthetic of the skull underneath, however, is kept in the focus thanks to strategically positioned details. The Crystal Head Vodka x Joshua Kane collaboration will see just 200 bottles available for purchase, which are priced at £155 each. The bottles will be available for purchase at [Selfridges](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat) locations in the UK. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 79% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Packaging Collaborations:** Collaborating with luxury fashion designers for unique packaging updates can create collector's items for discerning buyers. - **Bespoke Alcohol Packaging:** Customized packaging designs created by fashion designers or artists can elevate traditional alcohol packaging into a unique art form. - **Limited Edition Alcohol Bottles:** Creating limited edition packaging or collaborating with designers can increase the value and collectibility of alcohol bottles. ### Sectors Adopting This - **Fashion:** Fashion designers can collaborate with alcohol companies to create bespoke packaging, merging their creative talents with the spirits industry. - **Alcohol:** Alcohol companies can leverage unique, limited edition packaging collaborations to differentiate their products and appeal to collectors. - **Retail:** High-end retailers can sell exclusive, limited edition alcohol bottles with bespoke packaging to appeal to luxury consumers. ## Related on Trend Hunter - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Bar-Quality Canned Martinis](https://www.trendhunter.com/trends/crystal-head-rtd.md) - [Designer-Approved Alcohol Bottles](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle.md) - [Fashion Designer-Approved Luxury Spirits](https://www.trendhunter.com/trends/olivier-rousteing.md) - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Luxury Fashion-Branded Whiskeys](https://www.trendhunter.com/trends/chivas.md)