# Bar-Quality Canned Martinis Crystal Head is Sharing Its Own Take on Classic Cocktails By Laura McQuarrie | Published 2024-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crystal-head-rtd References: [forbes](https://www.forbes.com/sites/bradjaphe/2024/03/06/crystal-head-vodka-launches-ready-to-drink-espresso-martini-and-cosmopolitan/?sh=310e83a721c0) & [crystalheadvodka](https://www.crystalheadvodka.com/)  [Crystal Head](https://www.trendhunter.com/trends/crystal-head), the award-winning vodka launched by actor Dan Aykroyd and artist John Alexander, is venturing into the ready-to-drink category with canned versions of classic cocktails. The brand known for its skull-shaped bottles will soon be launching its own take on an [Espresso Martini](https://www.trendhunter.com/trends/premium-full-strength-cocktails) and a Cosmopolitan, both of which come in cans that reference the brand's iconic packaging. While the Espresso Martini is slightly sweetened with notes of freshly brewed mocha roast, the Cosmopolitan is refreshingly tart and tangy. These bar-quality [canned cocktails offer a taste](https://www.trendhunter.com/trends/v-rum-canned-cocktails) of Crystal Head’s flagship vodka, which is distilled four times before it is run through agitated carbon filtration seven times. These 100ml cans tap into the growing premixed cocktail category, all the while satisfying drinkers' current fixation on martinis with a focus on exceptional quality. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 49% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Canned Cocktails:** Creating a new market segment for upscale cocktail experiences in portable form. - **Agitated Carbon Filtration:** Innovating in the spirits industry through advanced purification techniques for enhanced taste. - **Iconic Brand Packaging:** Leveraging recognizable brand imagery to elevate the appeal of ready-to-drink products. ### Industries Being Reshaped - **Alcoholic Beverages:** Exploring opportunities for traditional spirits brands to enter the ready-to-drink market. - **Packaging Design:** Shaping consumer perceptions and preferences by integrating iconic branding in packaging solutions. - **Beverage Manufacturing:** Staying competitive by adapting production processes to meet the rising demand for premium canned cocktails. ## Related on Trend Hunter - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md) - [Bar-Quality Canned Martinis](https://www.trendhunter.com/trends/collina-co-espresso-martini.md) - [Indulgent Canned Martini Cocktails](https://www.trendhunter.com/trends/readytodrink-martinis.md) - [Single-Serve Cosmo Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail-in-a-can.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Skull-Like Vodka Bottles](https://www.trendhunter.com/trends/crystal-head-vodka-1.md) - [Shakeable Canned Martinis](https://www.trendhunter.com/trends/premium-full-strength-cocktails.md) - [Canned Creamy Espresso Martinis](https://www.trendhunter.com/trends/creamy-espresso-martini.md)