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# Holographic Skull Vodkas
The Crystal Head AURORA Boasts a Spicier Flavor Profile

By Jana Pijak | Published 2018-05-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crystal-head-aurora
References: [crystalheadvodka](https://www.crystalheadvodka.com/) & [instagram](https://www.instagram.com/crystalheadvodka/?hl=en)

The Crystal Head AURORA vodka is revealed in a striking, holographic bottle. The premium spirit is "filtered seven times, three of which are through over 10,000 Herkimer diamonds and boasts a drier, bolder, and spicier flavor profile."

Distilling its vodka in Newfoundland, Canada, Crystal Head first gained praise for its [eye-catching packaging](https://www.trendhunter.com/trends/collectible-spirits-bottle) -- a skull-shaped bottle -- and crafts its signature beverage from wheat that is sourced from North Yorkshire, England. Its second flavor reveals a bolder packaging concept which draws inspiration from natural phenomenon, the Northern Lights. Borrowing from the lights' aesthetic quality, the bottle boasts an [iridescent finish](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) that is powder-coated to give off a metallic quality.

Boasting floral, anise and peppercorn notes, the Crystal Head AURORA will appeal to the brand's loyal following as well as those seeking a [spicier vodka flavor](https://www.trendhunter.com/trends/halapeo-pepper-vodka).

Image Credit: Crystal Head

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 93% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Holographic Packaging:** The holographic bottle of Crystal Head AURORA vodka showcases the potential of holographic packaging in the spirits industry.
- **Premium Spirits:** The demand for premium spirits such as Crystal Head AURORA vodka is on the rise, presenting an opportunity for distilleries to create high-quality, unique products.
- **Flavor Innovation:** The bolder and spicier flavor profile of Crystal Head AURORA vodka demonstrates the potential for flavor innovation in the vodka industry.

### Industries Being Reshaped

- **Spirits:** The spirits industry can explore holographic packaging like Crystal Head AURORA vodka to enhance brand differentiation and consumer appeal.
- **Packaging:** The packaging industry can capitalize on the holographic trend by developing innovative holographic packaging solutions for various products.
- **Flavoring:** The flavoring industry can embrace the demand for bolder and spicier flavors like Crystal Head AURORA vodka and create unique flavor profiles for various food and beverage products.

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