# Sun-Kissed Blonde Beautorials The Crystal Glynn Modelco Campaign is Fresh-Faced By Jana Pijak | Published 2012-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crystal-glynn-modelco-campaign References: [fellt](http://fellt.com/oraclefox/2012/04/summer-hair) & [modelco.au](http://www.modelco.com.au/) Fresh-faced and flawless, the [Crystal Glynn Modelco](https://www.trendhunter.com/trends/calming-deodorant-spray) campaign features a striking beauty portrait series. The platinum-haired beauty is sun-kissed and ready for the beach, showing off her gorgeous features and perfect skin. Sporting a variety of the [summer's hottest hair styles](https://www.trendhunter.com/trends/main-character-hair), the model rocks a braided bun, a retro side bang, loose ladylike waves and an edgy lion's mane coif. Pulling off all the styles of the season, Crystal channels an innocent country girl, an old [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) vixen and a punk rock glamazon. Showcasing paled out hair with bleached eyebrows, the model is clean and fresh, requiring minimal make-up consisting of merely a punch of colored gloss. The Crystal Glynn Modelco campaign is the epitome of health, flaunting the summer's hottest beauty looks. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Striking Beauty Portraits:** Opportunity for innovative beauty campaigns to showcase unique and captivating beauty portraits. - **Hottest Summer Hair Styles:** Disruptive innovation potential in haircare industry to create new products or styles for the summer season. - **Minimal Makeup Trend:** Opportunity for cosmetic companies to develop and promote minimal makeup looks with a focus on healthy, clean skin. ### Where This Applies - **Beauty Campaigns:** Disruptive innovation potential in beauty campaigns to create unique and captivating visuals. - **Haircare:** Opportunity for disruptive innovation in the haircare industry to cater to the demand for popular summer hairstyles. - **Cosmetics:** Disruptive innovation potential in the cosmetics industry to develop and promote minimal makeup looks with a focus on healthy skin. ## Related on Trend Hunter - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Authentic Hydrating Hair Products](https://www.trendhunter.com/trends/authentic-beauty.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md)