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# Crystal-Infused Eye Creams
Shiva Rose's 'Blue Crystal Eye Cream' Features Blue Tansy and Azurite

By Laura McQuarrie | Published 2018-02-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/crystal-eye-cream
References: [wellandgood](https://www.wellandgood.com/good-looks/blue-tansy-ingredient-anti-inflammatory-antioxidant/slide/4/) & [shivarose](https://www.shivarose.com/collections/all/products/blue-crystal-eye-cream)

Shiva Rose's 'Blue Crystal Eye Cream' is a product that combines the powerful properties of azurite crystals with the anti-inflammatory blue tansy flower. Alongside these potent, purposeful ingredients, the eye cream is formulated with organic aloe and a variety of oils, such as cranberry seed, marula, baobab, pumpkin seed, sandalwood and olive. The rich cream also boasts [ultra-hydrating hyaluronic acid](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream) and anti-aging evening primrose in its formula to [decrease fine lines and puffiness](https://www.trendhunter.com/trends/the-rich-eye-cream).

As well as offering a solution for issues that consumers commonly face with the [delicate eye area](https://www.trendhunter.com/trends/byomas-undereye-solutions), the product is touted by Shiva Rose as one that's also ideal for "opening the third eye." A growing number of crystal-infused products are being released within the world of beauty, especially as consumers turn to alternative healing modalities for the mind and body.

Image Credit: Shiva Rose

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 13% | Activity: 37% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Crystal-infused Beauty Products:** The rise of crystal-infused beauty products indicates a trend towards alternative healing and holistic wellness.
- **Natural and Organic Skincare:** The use of organic aloe and various oils in the 'Blue Crystal Eye Cream' points towards a trend towards natural and organic skincare.
- **Anti-aging Skincare:** The inclusion of hyaluronic acid and evening primrose in the 'Blue Crystal Eye Cream' indicates an increasing trend towards anti-aging skincare.

### Sectors Adopting This

- **Beauty and Skincare:** Beauty and skincare companies have an opportunity to integrate alternative healing modalities and organic ingredients into their product lines.
- **Holistic Wellness:** Holistic wellness brands can market crystal-infused products as a part of their overall approach to wellbeing.
- **Health and Wellness Retail:** Retailers focused on health and wellness can consider adding crystal-infused beauty products to their offerings to appeal to the growing interest in alternative healing.

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- [Men-Focused Rejuvenating Eye Creams](https://www.trendhunter.com/trends/rejuvenating-eye-creams.md)
