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# Healing Crystal Candles
These LVL CO. Candles Aid with Mental Well-being and Mindfulness

By Jana Pijak | Published 2017-06-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crystal-candles
References: [hauswitchstore](https://hauswitchstore.com/shop/lvl-co-crystal-candles/)

LVL CO. is a San Francisco-based candle brand specializing in healing crystal candles that aim to purify one's home, while reducing stress levels. Aiding with mindfulness and well-being, these candle varieties range from Black tourmaline, and Citrine, to Rose Quartz and Raw Apatite creations.

Each hand-poured soy candle boasts a 50 + hour burn time and can be purchased at the HausWitch store or online. Each candle is infused with organic ingredients along with their core crystal, and is specially designed to appeal to different astrological signs.

While LVL CO. markets its Sunrise Candle with raw citrine to Leos, and Geminis, its Coastline candle with black tourmaline is said to appeal more to Capricorns, and Libras. This candle brand's holistic marketing approach appeals to consumers seeking a naturally sourced and sustainable product that correlates with their spiritual views.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 61% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Healing Crystal Candles:** Candles infused with crystals that promote mental well-being and mindfulness.
- **Astrological-based Marketing:** Marketing efforts that utilize astrological signs to appeal to the consumer's personality and spiritual beliefs.
- **Sustainable Holistic Products:** Products that are naturally sourced, eco-friendly and promote well-being.

### Who This Affects Most

- **Wellness and Mindfulness Industry:** Healing crystal candles cater to the wellness industry as it appeals to consumers' desire for mindfulness and mental well-being.
- **Alternative and Holistic Industry:** Candles infused with crystals are seen as alternative products as they appeal to spiritual beliefs and the holistic industry.
- **Eco-friendly Industry:** Sustainable candle brands utilize organic and natural ingredients and cater to consumers' desire for environmentally friendly products.

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