# Crypto-Branded Sports Stadiums The Staples Center Will Be Renamed the Crypto.com Arena This Xmas By Niko Pajkovic | Published 2021-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cryptocom-arena References: [hypebeast](https://hypebeast.com/2021/11/staples-center-renamed-crypto-com-arena-news) & [crypto](http://crypto.com)  Popular crypto exchange platform [Crypto.com](https://www.trendhunter.com/trends/cryptocom) has officially bought 20 years of naming rights for L.A's iconic sports stadium -- currently known as the Staples Center -- renaming it the Crypto.com arena. Home to the [Lakers](https://www.trendhunter.com/trends/poppi-nba-partnership), [Clippers](https://www.trendhunter.com/trends/los-angeles-lakers-1), Kings, and Sparks, the stadium will receive its new name and accompanying logo on Christmas Day. Crypto.com paid a whopping $700 million for the 20-year contract, significantly surpassing Staple's previous $100 million purchase for ten years worth of naming rights. The purchase of the stadium naming rights belongs to a broader marketing strategy by Crypto.com, which aims to become a top-20 brand within the next five years. “In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream,” said Crypto.com CEO Kris Marszalek in an interview with the Los Angeles Times Image Credit: Crypto.Com ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Crypto-branded Stadiums:** More sports stadiums will be renamed and branded by crypto companies as naming rights become a new opportunity for crypto marketing. - **Crypto Sponsorships in Sports:** Crypto companies will increasingly sponsor sports teams and events as a strategy to gain mainstream recognition and adoption. - **Crypto Marketing in Real Life:** Crypto companies will continue to explore offline marketing strategies such as stadium naming rights as a way to increase brand awareness and appeal to new audiences. ### Sectors Adopting This - **Sports and Entertainment:** Sports teams and stadiums can benefit from the influx of crypto companies' sponsorships and naming rights purchases, which can bring significant financial gains. - **Cryptocurrency:** Crypto companies can leverage sports sponsorships and naming rights as a strategy to increase mainstream adoption and position their brand as a leader in the crypto industry. - **Marketing and Advertising:** Naming rights opportunities for stadiums and other public spaces provide a new avenue for crypto companies to explore innovative marketing and advertising strategies. ## Related on Trend Hunter - [AR-Enabled Basketball Player Experiences](https://www.trendhunter.com/trends/cryptocom.md) - [Dedicated Crypto Content Creators](https://www.trendhunter.com/trends/immortals-invasion.md) - [Esports Cryptocurrency Partnerships](https://www.trendhunter.com/trends/riot-games-coinbase.md) - [Branded Long-Term Sports Partnerships](https://www.trendhunter.com/trends/new-york-red-bulls.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Exclusive Football NFTs](https://www.trendhunter.com/trends/football-nfts.md) - [Esports Crypto Partnerships](https://www.trendhunter.com/trends/bc-game.md) - [Cryptocurrency-Tied Sports Games](https://www.trendhunter.com/trends/sparkball.md) - [Anime-Inspired Sports Collaborations](https://www.trendhunter.com/trends/los-angeles-lakers-1.md)