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# Crypto-Themed Soap Bars
Dr. Squatch's Crypto Cleanse is a Limited-Edition Body Care Product

By Laura McQuarrie | Published 2022-07-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/crypto-cleans
References: [prnewswire](https://www.prnewswire.com/news-releases/dr-squatch-aims-to-clean-up-the-metaverse-with-new-limited-edition-crypto-cleanse-bar-soap-301591210.html) & [drsquatch](https://drsquatch.com/pages/crypto-cleanse)

Crypto Cleanse is a limited-edition soap bar from men's natural soap and personal care company [Dr. Squatch](https://www.trendhunter.com/trends/cowabunga-cleanse) and it ties in with the cryptocurrency craze.

With an invigorating [minted banana scent](https://www.trendhunter.com/trends/just-peachy-soap-bar), the product promises "non-fungible freshness" and a verified clean. The soap bar taps into "two areas that today's cultural zeitgeist cares about: personal care and cryptocurrency," as described by Josh Friedman, Chief Marketing Officer at Dr. Squatch. Some of the key ingredients that make the soap bar a standout include a herbal powder derived from the Seven Golden Candlesticks plant for pore-tightening properties, Alumina, the crystalline form of aluminum oxide and a skin softener from the ground heartwood of the Japanese Redwood tree.

To coincide with the launch of the product, Dr. Squatch will be minting a trio of NFTs with fun designs created in partnership with artists Nychos and CryptoDads.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 62% | Activity: 77% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Crypto-themed Products:** Opportunity to create limited-edition products tapping into cryptocurrency trends, such as soap bars or other personal care items.
- **NFT Collaborations:** Opportunity to collaborate with artists on NFT designs to increase brand awareness and interest.
- **Blockchain Supply Chains:** Opportunity for personal care companies to explore the use of blockchain technology in their supply chains to increase transparency and build trust with customers.

### Sectors Adopting This

- **Personal Care:** Personal care companies can create innovative limited-edition products, such as Dr. Squatch's Crypto Cleanse, to stay relevant and appeal to new markets.
- **Art and Design:** Artists can partner with brands like Dr. Squatch to collaborate on unique NFT designs to showcase their work and tap into new markets.
- **Blockchain Technology:** Companies in the blockchain technology industry can explore partnerships with personal care companies to help build trust in their supply chains and promote the use of blockchain technology.

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