# Cryotherapy-Inspired Face Masks The Cryo-Recovery Face Mask & Serum Share Cold Therapy Benefits By Laura McQuarrie | Published 2021-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cryorecovery-face-mask References: [newbeauty](https://www.newbeauty.com/charlotte-tilbury-new-cryo-mask/) & [charlottetilbury](https://www.charlottetilbury.com/us/content/early-access-sign-up-cryo?nrtv_cid=d636e0e02afe03efb53c4bb0cab758cdf217ab8f9152630f67cca4af10beddc4&utm_source=narrativ&utm_medium=affiliate&utm_content=newbeauty&utm_campaign=8426645) Charlotte Tilbury will soon be introducing a new [Cryo](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer)-Recovery Face Mask and a companion Cryo-Recovery Eye Serum that instantly refreshes the visage and delicate eye area. The multi-action product pair is beneficial for rapidly brightening, [depuffing, firming and lifting](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask), thanks to many [cryotherapy-inspired benefits](https://www.trendhunter.com/trends/tirtir-icecooling-collection) and potent ingredients like ICEAWAKE Swiss ice wine, a caffeine complex and REPLEXIUM, which is a fusion of two patented peptides that helps to reduce the appearance of fine lines and wrinkles. Inspired by the benefits of cryotherapy, skincare and beauty brands are launching a variety of topical treatments and gadgets that tap into the power of cold therapy. Rather than needing to head to a professional venue with expensive equipment to experience cold therapy treatments, these products offer solutions for convenient and cost-effective home use. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 68% | Activity: 95% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cryo-inspired Skincare:** Opportunities to develop innovative products that use cold therapy benefits like depuffing, brightening, firming and lifting. - **At-home Cryotherapy:** Opportunities to develop cost-effective and easy-to-use cryotherapy-inspired treatments and gadgets for home use. - **Patented Peptides:** Opportunities to develop skincare products that use patented peptides to reduce fine lines and wrinkles like the fusion of REPLEXIUM. ### Where This Applies - **Skincare:** Skincare industry can develop innovative products that incorporate the cold therapy benefits to compete in the market. - **Beauty:** Beauty industry can incorporate innovative skincare products designed around the Cryotherapy inspired benefits. - **Wellness:** Wellness industry can capitalize on the at-home cryotherapy-inspired treatments and gadgets that offer cost-effective solutions for the masses. ## Related on Trend Hunter - [At-Home Cryotherapy Tools](https://www.trendhunter.com/trends/face-dunk.md) - [Cooling Gel Moisturizers](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer.md) - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md) - [Cooling Plumping Sticks](https://www.trendhunter.com/trends/cryo-plumping-stick.md) - [LED Beauty Masks](https://www.trendhunter.com/trends/cryoglow-led-face-mask.md) - [Versatile Cryo-Toning Treatments](https://www.trendhunter.com/trends/cryotoning-treatment.md) - [Barrier-Soothing Frozen Serums](https://www.trendhunter.com/trends/frozen-serum.md) - [Tech-Enhanced Depuffing Wands](https://www.trendhunter.com/trends/depuffing-wand.md) - [Multi-Therapy Eye Masks](https://www.trendhunter.com/trends/eye-recovery-pro.md)